geekiviews: Enamored Hi-Shine Nail Lacquer by Marc Jacobs Beauty
Marc Jacobs announced a beauty line earlier this year and the reaction was pretty massive. As a teaser, the press release included photos of of the packaging design. I was in love already. The design was so compelling. Black and silver dominated the packaging that played with long lines and curves. The design was simple but managed to capture a distinct, expensive look of its own. It didn’t matter what the product was like I would be buying some nail polish and mascara. Marc Jacobs and Sephora are both owned by LVMH. Marc Jacobs Beauty is a collaboration between the designer and Sephora Originals, the company’s private label. This is first foray into cosmetic collaborations with designers from the LVMH family. Originals produced lines for Hello Kitty and a few smaller designers previously. So fast forward to September and the collection is in Sephora stores. I’m on a mission to buy the Enamored Hi-Shine Nail Lacquer by Marc Jacobs Beauty. I spend an agonizing time figuring out which colours to buy. The selection of colours …