All posts tagged: Nada

NADA Fragrance by Aromachology

Anna dello Russo wasn’t the only one launching a fragrance. Toronto based NADA used a dancing flash mob to let get the word out about her new perfume. Nada partnered with Aromachology to create the NADA fragrance. The NADA fragrance has a spicy, oriental-musk undertone of honeysuckle, ginger and saffron, and finishes with seductive top notes of lotus flower, amber and jasmine. “I was really inspired by the fluid movement of our flowing fabrics and the seductive air of our new fragrance — dance is a natural pairing of the two. So we worked with the Ryerson Dance Program, to create something really interesting,” says Nada Shepherd, Creative Director and founder of the self-named women’s wear label. “The NADA signature fragrance is for women who are looking for something a little edgy, a little interesting, and a flash mob builds into an amazingly exciting personal experience, just like our fragrance. It’s dark and sexy just like the music and movement our choreographer Missy Morris put together” says Shepherd. Morris hand-selected a group of over 60 …

NADA Fall Winter 2010 - 2011 Future Fashion/Fashion Future in 3D

NADA Fall Winter 2010 – 2011 Future Fashion/Fashion Future in 3D

It was interesting to see a fashion presentation in a theater. NADA Fall Winter 2010 -2011 was a 3D film presentation. The first 3D fashion film presentation of its kind. Burberry’s Fall Winter 2010 – 2011 3D live stream doesn’t count because it wasn’t a film. I heard rumours that this film cost $2 million dollars leading up to the screening. That was quickly squashed in the Q&A. Nada Shepherd was thinking about Fembots and video games. The film was like an ultra fashionable Street Fighter where the women fighters had a better wardrobe selection. It had all the classic Street Fighter selection features like weapons, settings and outfits. The video was ambitious and I’m pleased to see someone switching the traditional presentation up. The 3D wasn’t a sharp as I expected.   At the beginning of the screening we learned that the version being screened wasn’t the final cut. I have to admit the web experience isn’t better. I was hoping for better quality video and larger screen resolutions for both the 2D and …

Fritz Helder & The Phantoms and Fashion Cares Presents: Platinum

Fritz Helder & The Phantoms and Fashion Cares Presents: Platinum. Fritz Helder & The Phantoms are creating a fashion frenzy with PLATINUM – a special project to help raise funds for ACT (AIDS Committee of Toronto). Combining their loves of music, art and fashion, FH&TP have teamed up with Fashion Cares, ACT and 10 very talented designers to create special edition Fritz Helder & The Phantoms concert merchandise to be auctioned off on May 22, 2009 at “Platinum (LIVE)” in Toronto to celebrate the release of their upcoming album, “Greatest Hits: Platinum Edition” on newly formed label, NELSTAR Music. Proceeds from the sales of the limited edition designs will go to Fashion Cares / ACT! Check out the designs from Greta Constantine, Jeremy Laing, Nada, Oligarchy, Pink Cobra, Evan Biddell, Label, Franke for Chasse Gardée, Jaime Galindo and HOI BO. All modeled by Fritz Helder & The Phantoms. It’s a way to show off the great work of Fashion Cares/ACT as well as their on-going relationship with the fashion and music communities. These one of …