The Scotiabank CONTACT Photography Festival exhibit by Hermann & Audrey is held in The Baitshop and I’m obsessed with it. There is a huge skateboarding ramp as soon as you walk in. The ceilings are high with exposed beams, ductwork and brick. The Baitshop makes me want to throw a party or an event. The space is just that inviting. The exhibit features photographers Steve Carty, Javier Lovera, Stefania Sgambelluri, Jalani Morgan and Cory Vanderploeg. These photographers will collaboration with artists Skam, Jon Todd, Derooted’s Simon Rojas, Smakstudio’s Scott McIntyre and Kimmy Yun to create 40 pieces challenging Marshall McLuhan’s theory of Hot and Cold media. In Understanding Media, Marshall McLuhan defined photography as a ‘hot’ medium, characterized by single sense stimulation with a high degree of data. According to McLuhan, absorption of the ‘hot’ message requires minimal involvement on the part of the viewer. ‘Cold’ mediums, by contrast, are low in data because little visual information is provided, thus putting the user in a more active role of filling in the gaps. Hermann & …