One of my favourite labels Phi is shutting down. Their amazing Spring 2010 collection never went into production. When I’m in Holt Renfrew I look at the final few pieces of Phi and mourn a little. It seemed they were just hitting their stride. For the last few seasons, Phi had been pumping out some drool worthy collections.
Phi was one of the shows I saw in NYC at fashion week. It was my first viewing of the super popular models of Spring 2009 like Sasha P, Freja, Kinga, Irina, Hye, Suvi and Natasha. I was in awe of these people. It was then I learned that my instinct not to compare myself to these people was correct. They are freaks of nature (the a good way) and most people will never look like them.
Phi didn’t disappoint me during NY Fashion Week. I love this season’s take on bondage. At lot of the styles and details remind me of straight jackets. It seems weird only on paper. Sasha P is walking and that makes me happy. I remember seeing her in real life at the Spring 2008 Phi presentation.
Thank the fashion gods for the Phi Ready to Wear – Fall 2009 – 2010. I first learned about PHI during New York fashion week. I attended the show which was housed in this huge warehouse which required the use of a huge freight elevator. It was cool. I got to see a lot of my fav models like Sasha, Du Juan, Freja. I was happy to see the label didn’t let me down during a season where there are slim pickings.
There is something about this campaign for the Phi Spring Summer 2009 collection that I really like. I get a 20s vibe from the setting. For some reason the background colour reminds me of The Great Gatsby. I also am a fan of the dark haired model, Kinga. She was also in the Balenciaga Spring Summer 2009 ad campaign. Oh ya, this is another Meisel joint.