I went to the launch of The Smooth Co. for men at Holt Renfrew. The Smooth Co. looks to fill the void that Modern Amusement left in the store when they went belly up. The price points are lower and more accessible.
Born in the sand and saltwater, TSC effortlessly blends modern style and wearable ease. We are inspired by love for a lifestyle that spans from the most private of beaches to the busiest of cities around the globe. The line radiates a subtle casual air in every situation, while maintaining a strong tie to our roots in the ocean sides of Southern California.
The line is very casual. Everything has that aged washed look. I like the Oversized cotton hoodie and the Shawl Collar Chambray Summer Parka.
Yes, of course The Smooth Co. created a spring summer 2010 video:
You can see all my Olympus E-PL1 phots from the event:
I really like the Prada Menswear Spring Summer 2010 Ad Campaign. The images tie into the short film Prada created with Chinese artist Yang Fudong.
Featuring young men gathered in Shanghai, dressed in Prada meanswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by Chinese adage that “the whole year’s works depends on a good start in the spring”, it is a bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of the season(source).
Mark’s aka Mark’s Work Warehouse has decided to change focus and is now trying to get people to think of them differently. They’ve changed their name to Mark’s to rid themselves of the work warehouse moniker. With this they’ve changed some of the offerings in the store to appeal to a larger audience but still serve that core business of workwear.
To get the word out about this change they invited members of the media to:
Come experience the latest in style and innovation from Mark’s Work Wearhouse. We’re pleased to invite you to an interactive style event, featuring the Spring/Summer 2010 clothing line from Mark’s Work Wearhouse.
They called this a Marksover and we used it as a hashtag for twitter conversations. This would include a talk with Marks representatives about the new innovations they have added, a stylist to help you select a perfect Marks outfit, hairstylist to work your do and a makeup artist to round out the whole package. I was told it was an exercise to see the reactions from different media groups to the clothing. I represented some of the fashion group.
We invite you to try on pieces from Mark’s Spring/Summer 2010 collection, engage with both our Mark’s team and local style experts (stylist Afiya Francisco, make-up/appearance specialist Janine Falcon and hair stylist Greg May) and document your style experience with a personalized photo shoot. And as an added bonus, all attendees will be given a gift voucher to spend at a local Mark’s retail location so they can bring the Mark’s innovation story home with them post-event.
Mark’s core audience is still your typical middle class white couple with kids and busy schedules. They are looking for ease of use, simplicity and comfort. Obviously, I’m not their demographic and I was very skeptical that Marks has changed enough to impress this fashion lover. Curiosity was burning me up so I accepted. The High Road team created this huge production with the stylist, hair and makeup. I had to see it for myself.
First we learned about the new innovations at Marks which included moisture wicking materials, built-in bras, shapewear inserts, colour fading resistant materials and shoes with better support for comfort. There are more which you can read on the website. A lot of problems the Mark’s staff mentioned as being issues to their customer aren’t mine. One innovation is called curvetech which is basically bras and shapewear features added to tank tops and dresses. I never worry about breasts support. I’ve got model tits. I can go without a bra. Even if I wanted to us this product I couldn’t, the small would never fit me. There were shirts that were wrinkle proof; I like ironing. These weren’t my issues but they were bang on for their target market.
Next, I met with Afiya who had some items for me to try on, mostly sporty things. A lot of things were hit and miss. Mark’s had jean leggings which looked promising until I tried them on. They weren’t true to leggings didn’t fit like the second skin I expected. Perhaps if they had a smaller size but I was at the limit. I expected this to be honest, most places like Mark’s or Reitmans don’t make sizes I can fit into. I finally found some denim shorts that I like and would wear. This was paired with a grey colour fast safe tank top. The tanks and tshirts from Mark’s are very comfortable. Sizing was an issue for trying on some button up tops that looked good. The last three pieces were a red belt, a black cardigan with a very fashion cut (friends couldn’t believe it was Mark’s when I told them) and a vibrant blue spring jacket. As for shoes I got these little red runners that look like P.F. Flyers. The shoes use something called Quadcomfort (A Mark’s innovation) which provides cushioning, support and comfort. We were given the complete outfits in addition to the gift certificate. I’ve worn everything given to me outside of the event except the running shoes and shorts so far. They are some nice pieces. I think the blue coat is my favourite of the bunch.
After styling I got a slight trim by Greg May. I was now able to see that “I got my hair did by Greg May.” If I was a white girl he would be my hair stylist for sure. Janine Falcon, a fellow Worthy 30, did my makeup and it was awesome. I have to book an appointmentÂ to learn what she did and how to apply it to myself. I suck at using pencils, brushes and the like. I grabbed some accessories for the photo shoot with Rannie aka Photojunkie.
Monday night I finally used the giftcard. As I expected I had a hard time finding things in small. Mark’s why do you make it so hard. I ended up leaving with two scarves, two watches and a really cute and colourful water-repellent packable anorak. No real clothing at all.Â Does Mark’s have a new customer in me?Â Not really, but I have some pieces that will get a lot of wear.Â I might go back for another anorak in an obnoxious colour, they are just so cute.
I’ve been obsession over the Debbie Pant by Toronto based designer Ewanika.
They look like a great convergence of style and function.Â They got some room in the thigh and hips which I like a lot.Â The pockets look like they sit flat, sometimes that style has a tendency to gape. I’m so glad that these roomier styles of pants are everywhere now. It’s perfect for track legs.Â
I like that Ewanika uses customers as models.Â This is Leslie Wormworth an Ewanika customer since 2001.
United Nude has some amazing shoes for Spring Summer 2010.Â I’m particularly fond of the Frame style.
The United Nude Frame is a return to United Nude’s architectural roots. As the most important part of any structure is its frame, the shoe’s heel is lightweight carbon fiber, the upper is luxurious leather and together they seamlessly form one. The Frame is a sexy high heeled construction.
The whole tying the belt thing is a pretty old trend now but I am only now really enjoying it.Â It’s to the point where I want to wear it myself.Â That brings Brave Leather into the picture.Â Their skinny belts you can tie look great.
I went to the Spring 2010 preview for Dr. Martens. We got a look at the 50th anniversary options too. I didn’t bring my camera and took crappy Blackberry photos. They suck so I’m posting the pro stuff.
I’m not a big fan of the Diva series. I know I’m not the norm because I’ve heard many positive things about them. Call me a traditionalist.
The metallic Docs are hilarious. I think the electric blue are my favourite. So obnoxious.
The Tec Tuff shoes have a white sole. They look and feel like canvas, breathable and water resistant.
I really like the grommets on these boots.
The Triumph boots are my favourite. I love how you can make them slouchy and expose the plaid or tie them up like regular Docs. They also have ribbon laces as well as regular laces.
I was doing my regular rounds of Holt Renfrew Bloor Street with The Oracle a few weekends ago. We ran into Tommy Ton of JakandJil. I hadn’t seen Tommy since he started on his adventures during Men’s and Women’s fashion weeks so it was really good to catch up for a bit. I say this to everyone but Tommy is such a sweetheart.
The highlight of our catching up was me playing model in Celine for Tommy. I know, it’s pretty lame but simple pleasure right. I’ve always looked, touched and drooled over the Celine pieces in Holts but never dared to try anything on.Â Â With Tommy Ton present I had the perfect excuse. He had me try on two army jackets and I’m posting about the one I really, really love. The jacket is “the sex”. There is something about well made designer goods that just feel like a dream on. If I had to cash to drop on this jacket, I probably would do it in a heartbeat, look at the back of it!!!!
Ruched shoulder dress with a beautiful, feminine fit. The ruching sits over the left shoulder, with pleats running across the bust. The right shoulder is sleeveless. A zipper runs through the back of the dress.(source)
The C02 Buckle BootsÂ by ChloÃ« Sevigny for Opening Ceremony are what prompted my Potion Ankle Boots by Jeffrey Campbell purchase.Â The Potion’s were the inspired versions of the ChloÃ« Sevigny for Opening Ceremony original.Â While I love my Potion’s they really aren’t a complete substitute for the real C02 Boot.Â I’d still like to get my hands on these, perhaps in a different colour.Â I remember seeing a burgundy version at one point.
I drool over the hardware details, those buckles are beautiful.