I read an interesting article on the expansion of the Marc Jacobs empire, a lower priced line. In the article, Marc Jacobs for the Masses, Robert Duffy, Marc’s business partner, describes it “as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.”
I wonder about this, will this work or backfire? It will be very profitable in the short term, but how long will that last? Will it ruin Marc’s street cred? 
Would they try to take on H&M? Could they take on H&M? So many questions. What do you people think?
4 Responses to “What would a lower priced line do to Marc Jacobs?”
Comments (4)
You think it would become something like Banana Republic? More high end than H&M but affordable enough to be more business casual wear?
Never thought about that. That market is getting saturated too. H&M is making it’s way into that demographic also.
Yeah, I was thinking that H&M was trying to do that with their Victor & Rolf’s collection this year. Prices are still good though
Can’t argue about that!
Marc Jacobs…more affordable? that’d be nice. i would buy more of his stuff. i like what he makes. i like his concept. i don’t think it’d be like H&M. i like H&M accessories but that’s about it.