I read an interesting article on the expansion of the Marc Jacobs empire, a lower priced line. In the article, Marc Jacobs for the Masses, Robert Duffy, Marc’s business partner, describes it “as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.”
I wonder about this, will this work or backfire? It will be very profitable in the short term, but how long will that last? Will it ruin Marc’s street cred? 🙂 Would they try to take on H&M? Could they take on H&M? So many questions. What do you people think?
You think it would become something like Banana Republic? More high end than H&M but affordable enough to be more business casual wear?
Never thought about that. That market is getting saturated too. H&M is making it’s way into that demographic also.
Yeah, I was thinking that H&M was trying to do that with their Victor & Rolf’s collection this year. Prices are still good though 😉 Can’t argue about that!
Marc Jacobs…more affordable? that’d be nice. i would buy more of his stuff. i like what he makes. i like his concept. i don’t think it’d be like H&M. i like H&M accessories but that’s about it.
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