What would a lower priced line do to Marc Jacobs?

Marc Jacobs FW2007
I read an interesting article on the expansion of the Marc Jacobs empire, a lower priced line. In the article, Marc Jacobs for the Masses, Robert Duffy, Marc’s business partner, describes it “as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.”

I wonder about this, will this work or backfire? It will be very profitable in the short term, but how long will that last? Will it ruin Marc’s street cred? 🙂 Would they try to take on H&M? Could they take on H&M? So many questions. What do you people think?

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.