What would a lower priced line do to Marc Jacobs?

Marc Jacobs FW2007
I read an interesting article on the expansion of the Marc Jacobs empire, a lower priced line. In the article, Marc Jacobs for the Masses, Robert Duffy, Marc’s business partner, describes it “as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.”

I wonder about this, will this work or backfire? It will be very profitable in the short term, but how long will that last? Will it ruin Marc’s street cred? 🙂 Would they try to take on H&M? Could they take on H&M? So many questions. What do you people think?

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. You think it would become something like Banana Republic? More high end than H&M but affordable enough to be more business casual wear?

  2. Yeah, I was thinking that H&M was trying to do that with their Victor & Rolf’s collection this year. Prices are still good though 😉 Can’t argue about that!

  3. Marc Jacobs…more affordable? that’d be nice. i would buy more of his stuff. i like what he makes. i like his concept. i don’t think it’d be like H&M. i like H&M accessories but that’s about it.

Comments are closed.