Ask a Geek: Where to find Prom and Formal Dresses in Toronto – Updated June 15, 2010

Sometimes readers ask me questions. If they are of value to all my readers I post them online. If you have a question, please feel free to submit it using the contact form. I’ll definitely do my best to answer it.

I want I got reader Fran wrote:

I came across your website and see that you seem to know a lot about shopping in TO. I am looking for the perfect formal dress for a graduation prom and was wondering if you can give me some advice. I am looking for BCBG, ABS schwartz, that type of quality. Something gorgeous dazzling, understated and around 300-500. I know there are BCBG stores in the eaton center and yorkdale but have been disappointed by their selection in the past. I heard their are some good stores on Avenue Rd. DO u know of any really good ones?

Hi Fran,

I don’t shop for formal and evening wear very must but I’m good at putting together lists and I wander around a lot. So here is a list of shops in Toronto to take a look at.

Boutique Le Trou – Queen West Area. Canadian fashion spot that was recently mentioned in Vogue. Boutique Le Trou has closed

Lowon Pope – Liberty Village. 117 Jefferson Av – I always stare when passing by this store. The dresses are beautiful. Seems more bridal focused.

Betsey Johnston – Yorkville

Little Black Dress Shop – Queen West. The name isn’t lying, this shop only stocks black dresses. I have been there before and it’s nice.

Want Boutique – Yonge/Eglinton – I’ve bought jewelery from Want, but didn’t look the formal wear.

F/X – Queen West – Definitely hit this place up, they carry a ton of cocktail dresses. FX has closed.

Holt Renfrew – Yorkville – Yes, Holt Renfrew, there is a selection of dresses in those price points.

Hoax Couture Studio Boutique – Queen West

Anne Hung Boutique – This might not be dressy enough for you but if you in the area anyways.

Fashion Crimes – Queen West – Another place to definitely stop by.

Maxi Boutique – Danthforth

Price Roman

Ooh La La Couture – Dufferin/St. Clair

Update (May 2, 2010): Champagne and Cupcakes

Update (May 2, 2010): Jacflash

Update (May 2, 2010): Original – Took over the old FX location.

Update (May 16, 2010): Cors Boutique

Update (May 16, 2010): Marilyn’s

Update (June 15, 2010): Dina Alonzi Bridal & Cocktail Collections – On the higher end of the scale

Update (June 15, 2010): Hugo NicholsonOn the higher end of the scale

Update (June 15, 2010): Marilyn’s

Update (June 15, 2010): Melanie Lyne

I hope you find what you are looking for, but if not, there is still lots of time. If you don’t mind consignment clothing then hit up the Paper Bag Princess for designer goods.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. ooh la la is awesome! i went last thurs. its hard to park though…but i found 2 amazing gowns for under 350. theres a sale on dresses atm and some were 50 bucks!! some gowns in there are very ‘wtf?’ but if u browse around u will find smth. ask for sastee. she knows exactly what will look good on you & what will not!

  2. Thanks for commenting about ooh la la. Sounds like a lot of fun.

    I went to fashion crimes for the first time since they moved last week. There are a lot of dresses in there too.

  3. superchicstore has got some good stuff……price is pretty affordable, thats for us who have to work PT job to save for the big prom night gals. I personally think spending 300 on a dress and wear it for only one night and let it sit forever is no a smart choice.

  4. Hi everyone,

    My mind has been on prom, I found my ideal PROM DRESS and of course its a Jovani, so i was serching on line for the best deal, I have gathered a ton of info for buying your dress on line,
    1. Everyone offers Free shipping so thats standard
    2. Everyon Has we beat lowest price gurantee
    Look for the sites that offer EXTRAS, I found the site I ordered my dress from: they offred, Free shipping, No Tax, Lowest Price and Best of all I got to pick out a Fully Rhinestone bag that sells for 300.00 in the mall boutiqe, I was going to buy my dress anyway, I paid 500.00 and got a 300.00 bag. So I think i got a great deal…
    check it out.

  5. Hi There!

    thanks for the referral! – note that Hoax Couture only does custom made clothing – so if you know what you want and need it made we can do it – also underneath us is an awesome dress shop called Original – the owners ran the original FX store

  6. Hello,
    Thank you for including us in your list! We’re no longer on Queen St anymore, we’ve relocated to Liberty Village. 117 Jefferson Av.
    Take care,
    Lana Lowon

Comments are closed.