Montreal 2008 – Reborn

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One of the coolest shops in Montreal is Reborn. Adrian from Fashion Verbatim recommended that I check it out. It’s in old Montreal and I visited it after my stop at the Notre-Dame Basilica. I had forgotten the address that Adrian had given me and I was wandering around looking and then I saw the window and I knew I found the place.

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Thomas (I think that is his name according to Adrian) was in the shop and he was so friendly and helpful. We talked fashion a bit and I mentioned that I was from T.O. and a blogger. Turns out he knows Tommy Ton from jakandjil.com. We are both eagerly awaiting Tommy’s photos from his travels during the fashion weeks. He’s even seen my blog before and that totally blew my mind. It still to this day surprises me when I meet people that have read this site.

He showed me a lot of the great pieces in the shop like the my new obsession, the Denis Gagnon leather hoodie; it’s absolutely to die for. (It’s also available at Holt’s in Montreal). There are mens and womens clothing in the shop but a lot of pieces are chosen for their unisex value. It’s rare that I walk into a shop and want almost everything they have to offer.

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The accessories perfectly complement the well edited selection of clothing. The deer’s head clutch by Natalia Brilli is amazing. Her jewelery is so unique as she takes objects and wraps them in leather.

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I didn’t buy anything because it would have totally blown my trip budget but I was really, really tempted. Brands available at Reborn: Acne Jeans, Alexander Wang, Arielle de Pinto, Borba Margo, Cavern, Chronicles of Never, Complex Geometries, drkshdw, Fifth Avenue Shoe Repair, Filippa K, Harakiri, Henrik Vibskov, Kenzo Minami, Lilies, Natalia Brilli, Oktober, Petar Petrov, Peter Pilotto, Pleasure Principle, Preen, Rad Hourani, Raf by Raf Simons, Raf Simons, Robert Geller, Sharon Wauchob, Surface to Air and Velour.

There is also an online shop for those who can’t make it to Montreal.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

4 comments

  1. This shop is super cool! I went when I was in Montreal last summer. The whole monochromatic black/white/grey colour scheme is always ultra chic and never out of date. (I wonder if the same sales is still working there. He totally embodied the ideal of the shop with his jet black hair and hip ensemble.)

    Hope I’ll have time to visit the shop again next month when I go to the Andy Warhol exhibit!

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