So it looks like Victoria’s line will be similar to Roland Mouret.
“The collection was inspired by the femininity and sophistication of the midcentury silhouette,â€ Beckham explained. “I’ve always been drawn to intricate, seam-detailed designs, as their structure enhances the flattering shape of a woman’s silhouette.â€
“I like to focus on the posture of a woman and how she holds herself, which led me to incorporate features such as modern corsetry and grosgrain details,â€ she said. “All corsetry is made for comfort and support with the finest materials, and, in addition, there are finer grosgrain belts that are incorporated into the line of the softer constructed dresses to give this effect in a more subtle way, thus enabling women of all sizes to wear my dresses to create a magnificent silhouette.â€
Looks include a black stretch-cotton, hand-sequined strapless dress with a corseted bodice, and a black-and-white fleck cotton paneled style with topstitched shoulder panels.
The label will say both Victoria Beckham and dVb, and the collection is priced between $600 and $1,400 at wholesale. The collection will be unveiled during private appointments next week. Company executives declined to give sales projections for the line, which targets distribution to upscale department and specialty stores.
via the Fashion Spot – Preview of Victoria Beckham’s Fashion Line
images: same source