Lingerie Francaise presents Secret of Seduction


I usually one to skip lingerie shows. They are usually held a clubs and aren’t really a fashion but a vehicle to get horny men into the venue and buying alcohol. However last year I attended Lingerie Francaise presents Secret of Seduction which was a showcase of the top companies in France. I was a big fan of two of the companies in the show so I decided to attend. To my surprised I enjoyed myself so when the opportunity came up again I said yes and brought my trusty photog to document. I knew Paul would enjoy this gig immensely.


The night will once again feature coveted brands last year’s celebrated evening; Lejaby, Elixir, Simone Perele, Chantelle, and Passionata will all share their unique fashion visions. Newcomers to the event Empreinte and Gerbe hosiery round out the selection for an evening that promises to provide a truly comprehensive presentation of the seductive and feminine world of lingerie.


Details and embellishments are a strong trend for 2009/2010 with florals, embroidery and lace appearing in designs from Elixir, Lejaby and Passionata. Chantelle and Simone Perele continue their proud tradition of creating perfectly crafted pieces that enfold feminine lace details into designs that celebrate a woman’s shape and newcomer Empreinte delivers delicate designs for full busted women. Hand and made to measure luxury hosiery Gerbe adds a splash of colour and depth to the presentation with hues of purple, red, fuschia, chocolate and black adding the perfect finishing touch to each look



Last years event was at the Carlu but this year they used the Wychwood Barns which is a gorgeous space for a fashion show. It has the length to accommodate a long straight runway. The space was also big enough to seat a fair number of guests. The runway was raised which is can be a blessing or a curse depending on what you are into ;). Sometimes the raised runways leads to Too Much Information depending on where you are sitting. This show is usually the largest display of straight males at a fashion show I’ve seen. Watching them as the show is taking place is always a must.



The show featured 6 brands (list brands). It also incorporated a ballet acrobat performance piece in the middle. It was a little unusual because it wasn’t something that was part of last years show. Ballet dancers and an acrobat performed feats of strength and beauty using ropes dangling from the ceiling.


The show itself was a bit over styled. The models wore large jewellery, some kind or head gear, cropped jackets, feather fans, feather boas. It was a little too much at times. The intermission entertainment was beautifully performed it felt out of place in the show. Of the six I enjoyed the Chantelle products the most. They were the most adult looking of the bunch. The finale was a twist on a wedding march, complete with bride and groom. Both were female(the twist) with the groom wearing tails and the bride wearing a veil.



I preferred last years show for the lingerie but the Wychwood Barns makes for a great fashion show venue. See all the looks in the slideshow.

Photos Taken by Paul Baik for I want – I got

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

1 comment

  1. Went to this last year. Was held at the Carlu. Made me want to run to La Perla and spend hard earned cash on knickers and bustiers.

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