The Mi Concept
I first heard of The Mi Concept through a friend. He was insisting I visit and he was going to arrange everything. My friend has just taken a position in the company and was very excited about it. I probed for more information and learned that the Mi Concept is luxury sportswear with a twist, customization. Each piece is made to order based on your measurements. I was intrigued and I immediately googled the Mi Concept when I got home. The main storefront is in San Francisco, there was no mention of a Toronto location (That has changed and the website has been updated). The about page didn’t provide any information on who was behind the label but did explain the concept behind the venture. Mi is a new concept in retail-design project, creative collaboration, clothing collection, art space, atelier. Mi, a collective, creates a collection of discreet luxury-evolved interpretations of classic pieces, making them modern with elegant distortions in shape and design. Almost a severe sensibility. A made to measure atelier service complements the …