I was invited to see the Toy Watch preview awhile back. I hadn’t heard of Toy Watch at the time of the invite so I did some investigation. Toy Watch started in Milan and came to North America in 2006. Their whole motto is combing high design with accessible materials, namely plastic, rubber and other non luxury materials. The preview was a vehicle to showcase the new Toywatch Jelly collection.
The Jelly is made of soft, pliable silicone and the watch face is interchangeable. Every colour of the rainbow is available in super bright hues. You can mix and match with possibilities of over 72 different versions. The Jelly’s retail for $250.00.
I was super lucky for this preview and was given a Toywatch. It took me a very long time to finally decide on the Toy Watch Neon Chronograph Plasteramics in Atomic Orange. I love Neon. I loved it in the 80s as a kid and still love it now. I describe Toywatch to people as the Swatch of the 2000s.
Toy Watch Neon Chronograph Plasteramics
Check out the gallery on the Toywatch Canada page, you’ll see me showing off my Toywatch. Various retailers across Toronto and Canada carry Toywatch, check the website for more info.
images: toywatchcanada.com and bena-yot.com