INOA by L’Oreal Professional Preview

I received a black bubble envelope in the mail. I open it up and it’s an invite to the launch of Inoa, L’Oreal Professionel’s new ammonia free hair colour. Normally, I pass on hair relaxed things but I’ve enjoyed other L’Oreal presentations I’ve been privy to, so why not. The package had CD. I figured it was your typical press kit and photo combo. It wasn’t. It was a single video in English and French versions.

Video previews for an event are a first for me; I had to share.

Categorized as Beauty

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. anyone who says this is over the top obviously has no idea how this technology is changing the face of hair color… I guess you’ll have to try it..

Comments are closed.