INOA by L’Oreal Professional Preview

I received a black bubble envelope in the mail. I open it up and it’s an invite to the launch of Inoa, L’Oreal Professionel’s new ammonia free hair colour. Normally, I pass on hair relaxed things but I’ve enjoyed other L’Oreal presentations I’ve been privy to, so why not. The package had CD. I figured it was your typical press kit and photo combo. It wasn’t. It was a single video in English and French versions.

Video previews for an event are a first for me; I had to share.

This entry was posted in: Beauty


Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.