INOA by L’Oreal Professional Preview

I received a black bubble envelope in the mail. I open it up and it’s an invite to the launch of Inoa, L’Oreal Professionel’s new ammonia free hair colour. Normally, I pass on hair relaxed things but I’ve enjoyed other L’Oreal presentations I’ve been privy to, so why not. The package had CD. I figured it was your typical press kit and photo combo. It wasn’t. It was a single video in English and French versions.

Video previews for an event are a first for me; I had to share.

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Categorized as Beauty

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

2 comments

  1. anyone who says this is over the top obviously has no idea how this technology is changing the face of hair color… I guess you’ll have to try it..

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