lily + jae is a Vancouver based contemporary fashion line created by Jude Feller. She spent seven years working in the costume department for film and television before starting lily + jae.

I like it when designers include behind the scenes videos like this one for the Spring 2010 lookbook.

I see a lot of the “On the farm” Spring 2010 trend in the lookbook and while I’m not a fan I found some looks I enjoy from lily + jae

Lily + jae can be found in Toronto at Aritzia – Bloor and Yorkdale, Charlie, Distill and Vocado.

images: courtesy of lily + jae