Moroso is another store that makes up my favourite trio with Flos and Moss. This was the first store that had a lot of textiles on display that we visited.  The standout fixture was the huge white couch with the large, intricate black and white drawing behind it.  The drawing’s historical style contrasts with the modern furnishings around it.  It’s really interesting to see how each store is incorporated invisual displays.  Items from Moss, Flos and Moroso are together throughout the three separate spaces.  That collaborative sales pitch isn’t something I see often and very effective considering the niche placements of each store.

Right: Paper Planes by Doshi Levien

The best way to introduce ourselves? Just telling you what we do. Since 1952 MOROSO has been designing its sofas, armchairs and accessories with wellknown designers such as Ron Arad, Carlo Colombo, Enrico Franzolini, Marc Newson, Toshiyuki Kita and Patricia Urquiola. MOROSO has been constructing its sofas and armchairs aiming at top quality. For its quality, the company was the first producer of upholstered furniture in Italy to receive on 24 June 1994 the ISO 9000 certification for firm management and the ISO 9001 certification for design, production and customer service. (source)

Moroso carries the Diesel Collection, Doshi Levien, Tord Boontje and Patricia Urquiola.

I had a few mistakes with the video option on the Olympus E-PL1. However, I’ve posted that mistake because it gives you a bit of an idea of the store.

Moroso New York
146 Greene street

This is one post in the series called I want – I got’s Bisha Adventure in New York City. Be sure to read the whole I want – I got’s Bisha Adventure in New York City series from the beginning. I want – I got would like to thank Matchstick and Bisha for providing for all travel expenses on this day trip to NYC.