Proenza Schouler Fall Winter 2010 – 2011 Ad Campaign

Proenza Schouler Fall Winter 2010 – 2011 Ad Campaign

I liked the Proenza Schouler Fall Winter 2010 collection. I didn’t care much for the shoes and I don’t care much for the ad campaign. The girls are too thin and it’s distracting. The campaign video is much better. It has some good lingering shots of the clothing.

EDIT: Boo they took the video down. However you can view it online at


By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

1 comment

  1. shockingly thin! i thought the ralph lauren ads of the past few seasons were bad, but this doesn’t even look humanly possible. granted, it just may be the pose she’s holding or a bad camera angle, but in either case it’s intentional (and if it’s photoshopped, it’s just plain wrong).

    i’m surprised this hasn’t created more of a stir.

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