LGFW SS11: Joe Fresh

LGFW SS2011 Joe Fresh Style-0855

I swore I would skip the spectacle that is Joe Fresh last season. I wasn’t going to battle the crowds and be all irritated with everything. I guess I forgot my words last season because I found myself only attending the Joe Fresh show on Wednesday. Curiosity got to me and I couldn’t tear myself away.

LGFW SS2011 Joe Fresh Style-0902

Friends in high places made it much easier to enter the runway room so it was already an improvement over last year.  My seating assignment wasn’t any different from last season but the configuration of the runway room is a lot better and the view was very much improved.

LGFW SS2011 Joe Fresh Style-1229

There wasn’t the rabid model talk that normally precedes a Joe Fresh show. I heard a rumor that Tao would be walking. It made sense to me since she’s all over the ad campaigns. Unfortunately that didn’t come to pass. There were models walking the show just not the big names we usually expect. Arlenis Sosa and Tiiu Kuik made appearances alongside many of our own famous Canadian girls.
So the show was pretty much what I expected. Joe Fresh is creating the uniforms for Scouts Canada and that influence was prevalent. There was a lot of white, olive green, brown and spots of bright orange. The last few looks were blinged out with sequined shorts and pants. There was a lot of preppy and military influence in the collection.

Sponsored Post – This is a series of posts on LG Fashion Week that are sponsored by Shick. Bloggers can explore the Chick Advisor Flickr feed and freely use LG Fashion Week photos provided by Shick and Chick Advisor on their blogs.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

1 comment

  1. Huh. After checking out this article I’m thinking of giving Joe Fresh a look. I’m digging the olive skirt and that white shirt. I had no idea the line looked like that!

    -Lindy from FabulousSavings.ca

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