ECCO Spring Summer 2011

ECCO Spring Summer 2011 Preview
Boat Shoes. I feel like living grade 8 all over again.

I really enjoyed ECCO’s fall winter 2010 season but a lot of that was based around the boot. I wondered what the ECCO team would be up to this spring summer season.

ECCO Spring Summer 2011 Preview

Nautical was the theme and blue was a dominate colour.  I perfered the casual shoes to the sandals.  ECCO is following trends though and they’ve added clogs.

ECCO Spring Summer 2011 Preview

I’m not a clog person but I like the Swedish Hasbeens for some reason. The ECCO clogs are interesting because they’ve created a sole that flexes.  You can see it in the above photo, it’s the black area. They also introduced a line of bags at a lower price point.

ECCO Spring Summer 2011 Preview
Joke shoe

ECCO is bringing back their first breakthrough as a company, the Joke shoe from 1978 from a long hiatus. I was instantly reminded of a pair of Mag shoes I have. Mag must have taken some vintage inspiration.

ECCO Spring Summer 2011 Preview

I usually grip about getting paper based lookbooks. The ECCO one was well done. There are a lot of macro shots of the products which reminds me of my own style at times. I preferred the product shots to the editorial for the most part. They also produced a video for the season.

See the entire collection in the slideshow.

You can see a selection of the ECCO Spring Summer 2011 lookbook shots on the Brill Communications flickr page.

images: courtesy of ECCO and myself

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. Ah, as man (born in Denmark in The 70s) those Jokes bring forth memories of green parkas, Brown corduroy and sugar-on-White-bread treats at Grandma’s. I want!

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