ECCO Spring Summer 2011

ECCO Spring Summer 2011 Preview
Boat Shoes. I feel like living grade 8 all over again.

I really enjoyed ECCO’s fall winter 2010 season but a lot of that was based around the boot. I wondered what the ECCO team would be up to this spring summer season.

ECCO Spring Summer 2011 Preview

Nautical was the theme and blue was a dominate colour.  I perfered the casual shoes to the sandals.  ECCO is following trends though and they’ve added clogs.

ECCO Spring Summer 2011 Preview

I’m not a clog person but I like the Swedish Hasbeens for some reason. The ECCO clogs are interesting because they’ve created a sole that flexes.  You can see it in the above photo, it’s the black area. They also introduced a line of bags at a lower price point.

ECCO Spring Summer 2011 Preview
Joke shoe

ECCO is bringing back their first breakthrough as a company, the Joke shoe from 1978 from a long hiatus. I was instantly reminded of a pair of Mag shoes I have. Mag must have taken some vintage inspiration.

ECCO Spring Summer 2011 Preview

I usually grip about getting paper based lookbooks. The ECCO one was well done. There are a lot of macro shots of the products which reminds me of my own style at times. I preferred the product shots to the editorial for the most part. They also produced a video for the season.

See the entire collection in the slideshow.

You can see a selection of the ECCO Spring Summer 2011 lookbook shots on the Brill Communications flickr page.

images: courtesy of ECCO and myself

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

2 comments

  1. Ah, as man (born in Denmark in The 70s) those Jokes bring forth memories of green parkas, Brown corduroy and sugar-on-White-bread treats at Grandma’s. I want!

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