I really enjoyed ECCO’s fall winter 2010 season but a lot of that was based around the boot. I wondered what the ECCO team would be up to this spring summer season.
Nautical was the theme and blue was a dominate colour. Â I perfered the casual shoes to the sandals. Â ECCO is following trends though and they’ve added clogs.
I’m not a clog person but I like the Swedish Hasbeens for some reason. The ECCO clogs are interesting because they’ve created a sole that flexes. Â You can see it in the above photo, it’s the black area. They also introduced a line of bags at a lower price point.
ECCO is bringing back their first breakthrough as a company, the Joke shoe from 1978 from a long hiatus. I was instantly reminded of a pair of Mag shoes I have. Mag must have taken some vintage inspiration.
I usually grip about getting paper based lookbooks. The ECCO one was well done. There are a lot of macro shots of the products which reminds me of my own style at times. I preferred the product shots to the editorial for the most part. They also produced a video for the season.
See the entire collection in the slideshow.
You can see a selection of the ECCO Spring Summer 2011 lookbook shots on the Brill Communications flickr page.
images: courtesy of ECCO and myself