All posts tagged: ECCO

Ecco Fall Winter 2012 – 2013 Preview

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A few weeks ago I attended the Ecco Fall Winter 2012 preview at the Brill Communications head office. Ecco is one of those companies that responded to the changing face of the market. They noticed that customers are more style savvy and made efforts to target that market. I think they’ve done a great job in making Ecco a fashionable choice for many. The Ecco Fall Winter 2012 – 2013 collection has three overall themes. Active Vibration – Active Vibration illuminated the spaces where sport meets fashion. Clean and functional lines, in combination with sporty comfort and colour blocking, describe the shoes in this part of the runway. Shoes from this category are for an active lifestyle, focused on health and wellness. Aesthetic Being -There was much focus on esthetics and elegance and a softer approach to classic minimalism in this part of the collection. “Less is more” and classics featuring fashion trends from several decades. Slow fashion, old school and even masculine styling were key words describing a number of the autumn/winter ECCO styles. …

ECCO Spring Summer 2011

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I really enjoyed ECCO’s fall winter 2010 season but a lot of that was based around the boot. I wondered what the ECCO team would be up to this spring summer season. Nautical was the theme and blue was a dominate colour.  I perfered the casual shoes to the sandals.  ECCO is following trends though and they’ve added clogs. I’m not a clog person but I like the Swedish Hasbeens for some reason. The ECCO clogs are interesting because they’ve created a sole that flexes.  You can see it in the above photo, it’s the black area. They also introduced a line of bags at a lower price point. ECCO is bringing back their first breakthrough as a company, the Joke shoe from 1978 from a long hiatus. I was instantly reminded of a pair of Mag shoes I have. Mag must have taken some vintage inspiration. I usually grip about getting paper based lookbooks. The ECCO one was well done. There are a lot of macro shots of the products which reminds me of …