Seventy Seven is the flagship store for Pink Tartan by Kimberley Newport-Mimran. The shop featured the Pink Tartan collection and a selection of items that complement the line and represent the Pink Tartan lifestyle. The store is located in Yorkville and has taken over a historic Georgian building.

The historic Georgian gem was built in 1837, and since 1926 it housed the antique treasure trove The Paisley Shop. The space has been redesigned by inter-nationally acclaimed designer Diego Burdi of Burdifilek (W hotels Atlanta, The Thompson residences presentation centre Toronto, the Club Monaco flagship in New York City). “It is beautiful and white, with light herringbone floors and modern panelling,” says Newport-Mimran, who wanted the shop to reflect the homes she shares in Toronto and New York with her husband, Joe Mimran, and family. “We have mixed modern classics with vintage pieces.” Context was the point for her first foray into retail under her own label, an opportunity to showcase the full Pink Tartan lifestyle.

I went to the media preview a few days before the official opening. I chatted with Kim for a bit and got a look around her gorgeous store. I’m really impressed with the execution.  The store is very minimal and the stark decor is a great contrast to the interesting products for sale.

There are range of luxury gift items, clothing and accessories that were chosen to complement the Pink Tartan collection.   The additional clothing lines range from contemporary to ultra luxury furs.  They are a good complement to the Pink Tartan line.  It’s a good gifting store with books, candles, skin care products, footwear and eyewear.  It’s very much a lifestyle store and doesn’t focus strictly on clothing.  The store is meticulous in a good way.  I’m impressed.

I took these photos with the Olympus 9-18mm f4.0-5.6 Zuiko ED Micro Four Thirds Lens. It’s a wide angle lens and it really allowed me to get photos of most of the room compared to a regular lens.  The top two photos are good examples.

Seventy Seven
77 Yorkville
Toronto, ON