Calvin Klein Beauty Launch

Calvin Klein Beauty Launch

I attended the launch event for the new Calvin Klein fragrance called Beauty. This was an interesting event because two people heavily involved in the development of the fragrance were in attendance, Perfumer Sophie Labbe and Senior Manager Global Marketing Stephanie Schwab. Both women talked about their involvement in the fragrance from the creation of the packaging and advertising, to the actual scent itself. I managed to get a bit of Sophie Labbe talking about Beauty.

Beauty is a floral scent with it’s main influence being the Calla Lily. Top notes are Fresh Notes and Jasmine. Middle notes are Lily, White Flowers and Spicy Notes. Base notes are Cedar and Ambrette. It’s a nice light fragrance but not something I gravitate to.

Calvin Klein Beauty Launch

The event also had a photo exhibition that interpreted the beauty of the Call Lily through the eyes of five female photographers: Caitlin Cronenberg, Davida Nemeroff, Jody Rogac, Karen Roze and Natasha V. There is also big advertising campaign with Diane Kruger for Beauty but I’m not that concerned so I haven’t linked any photos but you can see details around the campaign on the Calvin Klein website.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.