Canadian Designers

JUMA Fall Winter 2011 – 2012 Video Presentation

JUMA Fall Winter 2011 - 2012 Video Presentation
JUMA has a little teaser video for their upcoming fall winter 2011 – 2012 collection called Kaleidoscope.

For their unisex collection, the brother and sister team Alia & Jamil JUMA, traveled to India, Tibet, Thailand & Shenzhen to research local tapestry work and wildlife. They infused those elements into their prints while making them more dark and moody by distorting them and adding gradients of color including midnight blue, burnt corals, olive, tangerine, nude and black. The line uses directional silhouettes and styling incorporating printed dresses, blazers and tops mixed with silky knits to layer with. The video reflects the mood of their new collection.

I’m looking forward to seeing more of this collection. The idea of a unisex line intrigues me. Have they done away with traditional men’s and women’s lines. Their timing couldn’t be more perfect with this whole androgyny thing going on in fashion right now.

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog β€œI want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.