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Kickstarter x Juma for New York Fashion Week

Juma is raising funds for a New York Fashion Week show through Kickstarter. JUMA is interested in raising funds with you to produce a fashion show to be shown at New York fashion week. We are presently designing our new collection and would like to have a presentation in which we can show our line. We would like to have our show listed on the official fashion week calender and invite editors, media, stylists and other industry participants in order to gain exposure and build our fanbase offline and online. We have experience with producing runways shows and have been…

Um you’re on WWD

I was in meetings all morning and when I finally returned to my desk my twitter replies were blowing up. Something is up, I thought to myself, I haven’t even tweeted yet. Turns out WWD did a street style post for LG Fashion Week and I was snapped with my friend Caroline Shaheed. The title of this post was the best email subject line I received all day. It best represents the shock of finding out. Can you say freaking the fuck out! I’m stunned by this and doing a little happy dance. It’s silly but I have to admit…

Juma Fall Winter 2011 – 2012

Prints haven’t scared off the Juma siblings and I’m so happy about that. I ranted and raved about the Spring Summer 2011 collection. Alia and Jamil decided to do a print heavy spring collection which was something new for them. Normally, Juma is associated with neutral colours and a lot of black. It was a great pairing of silhouettes and prints. The Fall Winter 2011 – 2012 collection continues to hunt east for its inspiration. Tibet, Thailand & Shezhen’s local tapestry work and wildlife shaped the vibrant colour and intricate designs the duo developed for the 2011 fall winter collection.…

JUMA Fall Winter 2011 – 2012 Video Presentation

JUMA has a little teaser video for their upcoming fall winter 2011 – 2012 collection called Kaleidoscope. For their unisex collection, the brother and sister team Alia & Jamil JUMA, traveled to India, Tibet, Thailand & Shenzhen to research local tapestry work and wildlife. They infused those elements into their prints while making them more dark and moody by distorting them and adding gradients of color including midnight blue, burnt corals, olive, tangerine, nude and black. The line uses directional silhouettes and styling incorporating printed dresses, blazers and tops mixed with silky knits to layer with. The video reflects the…

Juma Spring Summer 2011

Juma’s spring summer 2011 collection is there best yet in my opinion. I remember getting a preview last summer and freaking out. The collection is inspired by Alia’s and Jamil’s time in Africa. The collection is really print heavy and they’ve made some great choices. I love the flamingos.  Jamil send me a bunch of the lookbook photos so I thought I’d make a gif of the entire collection.  Voila. I took some photos at their spring summer 2011 fashion presentation in October at The Spoke Club.

i got: A Raglan Printed A-Line Tunic by Juma

This image is a little different to most of the i got posts I make. I decided to switch it up and add an action shot. I’m wearing a Raglan Printed A-Line Tunic by Juma. I’m wearing it as a dress here, but it would look great with skinny pants or leggings. My friend Naomi is wearing a cute Tshirt dress and belt from the Gap. The ring is Toni Cavelti. Since she was in the photo I thought you’d might like to know what she is wearing too.