Prada Fantasy Motionbook for Fall Winter 2010 – 2011

I’m all over Prada Spring Summer 2011 right now. I love the collection and accessories. The video ad campaign is on loop at my house. Prada is good at the marketing that goes into the brand. The spring summer 2011 collection sold me on the runway. The video and print ad campaign turned it into lust. Prada had a great lookbook for fall winter 2010 – 2011 which they recreated in video form. I’m hoping something like this happens for spring summer too.

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.