The teaser video for the Alber Elbaz x LancÃ´me makeup collaboration is out and I’m freaking out. I can’t wait to see what they come up with, it’s going to be amazing.
“Our job is to tell stories. It all starts there,â€ explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.â€
“Alber is a born storyteller,â€ emphasises Youcef S. Nabi, President of LancÃ´me. “The whole thing began with his story, which he told in the form of a short film. The stars of this film are the mascaras, just as he imagined them. I don’t think anyone has ever created a product quite that way before, and that’s what makes this collection so unique. Once again, a story that is genuine and infused with joy: pure Elbaz and pure LancÃ´me!â€
The limited edition Alber Elbaz x LancÃ´me is available on June 15, 2013. You can expect to see mascaras, palettes, eyeshadows and false lashes. This will be the first time LancÃ´me has created false lashes. They do mascara so well I’m very excited to see the results.