The teaser video for the Alber Elbaz x LancÃ´me makeup collaboration is out and I’m freaking out. I can’t wait to see what they come up with, it’s going to be amazing.
“Our job is to tell stories. It all starts there,â€ explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.â€
“Alber is a born storyteller,â€ emphasises Youcef S. Nabi, President of LancÃ´me. “The whole thing began with his story, which he told in the form of a short film. The stars of this film are the mascaras, just as he imagined them. I don’t think anyone has ever created a product quite that way before, and that’s what makes this collection so unique. Once again, a story that is genuine and infused with joy: pure Elbaz and pure LancÃ´me!â€
The limited edition Alber Elbaz x LancÃ´me is available on June 15, 2013. You can expect to see mascaras, palettes, eyeshadows and false lashes. This will be the first time LancÃ´me has created false lashes. They do mascara so well I’m very excited to see the results.
I’m so incredibly excited about the LancÃ´me and Alber Elbaz beauty collaboration. This is going to be massively successful.
“Alber Elbaz is, without a doubt, one of the world’s most influential fashion designers. But beyond that, he is also the most talented, explains Youcef S. Nabi, LancÃ´me President. His sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison LancÃ´me. We are extremely proud and happy that, with us, he is set to channel his universe into the world of make-up for the very first time.â€(source: press email)
The collection will be available in June 2013. Check back for updates.
Designed for city dwellers high and low, the reinvented classic tuxedo jackets, trenches, charming minidresses, and cuffed jeans are sure to satisfy style mongers of every tasteâ€”if not every budget.
Coming to a store near you in November with prices like jeans ranging from $550 to $650, coats from $1,200 to $1,500 and Jewelry and handbags above $1,500. Lanvin certainly isn’t cheap. I imagine Holt’s will carry them.
EDIT: It’s been confirmed, Holt’s will carry this line.
via Refinery29 Pipeline – Alber Elbaz for Acne: Lanvin’s Designer Tries On Some Jeans image: refinery29.com