H&M just announced their latest designer collaboration will be with Isabel Marant. I think this collaboration has the potential to be the biggest one yet. It will be interesting to see Isabel Marant doing H&M instead of the usual H&M doing Isabel Marant.
The collection will hit stores November 14, 2013 and will feature clothing and accessories for women and teenagers. For the first time ever, Isabel will designer a menswear collection. The collection should hit the usual suspect of Eaton Centre, Yorkdale and Bloor Street but watch this space for updates.
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honour. I aim at creating something real â€“ something women want to wear in their everyday lives, with a certain carefree style. I think this is very Parisian: you dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,â€ says Isabel Marant.(source:H&M Press Release)
Am I excited about this collaboration? Not really. I’m not a massive Isabel Marant fan. I’ll watch this one from the sidelines with heightened interest. I can’t wait to see the press rollout for this collection and clothing itself. I lament the fact that this means more cheap wedge sneakers around but that’s about the only flaw.
images: courtesy of H&M