ALDO Fights AIDS. ALDO and Waris Ahluwalia (designer and CEO of Waris Loves You and House of Waris, actor and globe-trotting tastemaker) have teamed up to raise money for Partners In Health and its HIV/AIDS programs. Waris and ALDO created a really cute friendship bracelet that come in four different colours for $5. All the proceeds from the sale of the #FriendFight bracelets will go to Partners in Health.
Partners In Health strives to achieve two overarching goals: to bring the benefits of modern medical science to those most in need of them and to serve as an antidote to despair. In 1998, Partners In Health’s HIV Equity Initiative in rural Haiti was one of the first programs in the world to provide free, comprehensive HIV/AIDS treatment in settings of poverty. The program’s success changed how the world approaches and funds diseases of the poor. Today, Partners In Health provides housing, water, food, and psychosocial support to thousands of people living with HIV; addressing the root causes of poverty and disease, and not just the disease itself.
“I always say my inspirations come from love and history. With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble – transforming history together. The arrow symbolizes truth, justice and movement forward. It’s a powerful way to create change.â€ – Waris Ahluwalia
“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet. This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.â€ – ALDO BENSADOUN, Founder and Executive Chairman of the ALDO Group
The #FriendsFight bracelets are available online at aldoshoes.com and in select stores worldwide. So pick up a bracelet of three and tag your social media posts with the #FriendsFight hashtag.
The other two bracelets in my photo are from Dean Davidson and are available on deandavidson.ca.