Moroso
Moroso is another store that makes up my favourite trio with Flos and Moss. This was the first store that had a lot of textiles on display that we visited. The standout fixture was the huge white couch with the large, intricate black and white drawing behind it. The drawing’s historical style contrasts with the modern furnishings around it. It’s really interesting to see how each store is incorporated invisual displays. Items from Moss, Flos and Moroso are together throughout the three separate spaces. That collaborative sales pitch isn’t something I see often and very effective considering the niche placements of each store. The best way to introduce ourselves? Just telling you what we do. Since 1952 MOROSO has been designing its sofas, armchairs and accessories with wellknown designers such as Ron Arad, Carlo Colombo, Enrico Franzolini, Marc Newson, Toshiyuki Kita and Patricia Urquiola. MOROSO has been constructing its sofas and armchairs aiming at top quality. For its quality, the company was the first producer of upholstered furniture in Italy to receive on 24 June …