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FDJ, a Press Junket Adventure

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I don’t know how I found myself on a porter plane going to Dorval airport thursday morning but there I was. I received an email from Julie Leblanc from Girafe Communications inviting me to a press retreat in Mont Tremblant for French Dressing Jeans. I didnt know anything about them so I checked the website and desaw that they were based in Quebec. Good, a Canadian company I thought to myself, I feel better about accepting the offer.

I packed feverlishy into wee hours of the night. There was no point in sleeping as it would be more painful. I had to get to the airport for 6:30 but I wanted to arrive earlier to enjoy the infamous Porter lounge. I’m in the Lounge, huge Burberry sunglasses hiding my tired eyes and a machine capacinuo in my hands. I said screw comfort and wore heels. I might feel like a zombie but I wasn’t gonna look like one. Very nice lounge, civilized and quiet.

I boarded the plane. It was a prop plane and not the jets I’m used to. Would it be louder and bumpier? Would I freak out at some point during the hour flight? (I’m not a fan of flying at all). I was glad that there was noone sitting besides me during the flight. Prop planes really aren’t that much different. It wasn’t all that loud and it was a bit bumpy but nothing serious. It was a pleasant ride and I wish all flying could be this civilized.

Arrival

We touched down in Dorval without incident. I was told to look for pink FDJ balloons which wasn’t hard to find. I felt like I was in a movie because that is usually the only time I see that scenario played out. We walked outside and a limo pulled in front to take us to Mont Tremblant. A freaking limo people, I was a little impressed. I was dead tired and was in and out of sleep during the ride. Mont Tremblant reminds me of the Adirondacks a little.

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We pulled up to Château Beauvallon Hotel Mont Tremblant. A very cute hotel from the outside. I had no idea what I was in for. We were greeted by French Dressing team and provided with our keys to the rooms. Each attendee had their own room, there was no bunking on this trip.

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I wandered to my room 319 and opened the door. I was immediately taken with the size of the room. As I looked around I started counting off the features.

  • Kitchen with stove, microwave and dishwasher. Hold up, a freaking dishwasher.
  • Large balcony. I’m talking large enough for a patio table and four chairs. It was huge and facing the courtyard where the pool and hot tub was. The hotel is U shaped and all the units face the courtyard
  • Living room complete with FIREPLACE and large flat screen tv. Don’t forget about the stereo for playing music
  • Bathroom with shower. It’s a good size, was a little disappointed there was no bath.

Damn, I scored big I thought. I walked around the room laughing hysterically. Then I turned from the balcony and noticed a set of french doors on the black wall. WTF, it’s another room with a freaking Queen sized bed and ensuite bathroom with bath. I jumped on that bed and laughed even more. I had a running commentary on twitter during this discovery process.

Conference/Lunch

We converged on the dinning room and the French Dressing Jeans team talked to us about the company before we settled into some lunch. French Dressing Jeans is available in over 2500 boutiques across North America. They are also starting to expand into Europe. The target demographic is women 35 or over. They started in 1985 in response to the changes in denim during the 80s where regular women couldn’t fit into the popular styles. Think Brook Shields and her Calvins.

French Dressing Jeans are made with Lycra and their styles have features that are meant to slim the tummy and lift the butt. The are four styles Peggy: regular rise and easy fit; Suzanne: regular rise and natural fit; Olivia: mid rise and natural fit and Kylie: low rise and natural fit. They also come in regular and petite as well as various silhouettes: slim, straight, boot cut and flared. Embroidery, rhinestones, studs, rivets and leather details are also options to the standard styles. They have also added some new fabrics Diamond Denim which uses less stretchy fabrics and manual distressing and Euro Denim which is textured.

They also talked about their cause of choice, breast cancer. Of the many companies I’ve seen involved in breast cancer, these seems the most genuine. They have campaigns during Breast Cancer Awareness Month and organize Dragon Boat races. They even donated $50 in each attendees names to a Breast Cancer charity.

Fit Clinic

After lunch we were fitted with a pair of jeans to use on our excursions. I was fitted with the an Olivia Flare in regular denim wash. It was a medium rise but still to high for me. I like low rise since I’m short waisted. The jeans themselves were quite comfortable but I wish I went a size down because of the Lycra. French Dressing Jeans are not my style to be honest. The styles are more mature and I’m not into Lycra in my denim.

The excursions the group had a choice of were zipline, horseback riding or bike riding. My activity was Horseback riding. I grew up in Richmond Hill but I had never been on a horse. It really makes no sense and I had to rectify it. Richmond Hill had a lot of farm country when I was growing up, I don’t know why I didn’t take advantage then.

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There was some time to kill before horseback riding and I decided to take advantage of the hot tub in the courtyard. It was a beautiful space with a massive pool. It was closed but the hot tub was open for business.

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We packed into the Hotel vans and were driven to the Ranch de la Riviere Rouge for horseback riding. It was amazing. My horse’s name was Rosie and she was very sweet. We went on a short hour walk, no trotting for us newbies. The only disturbing thing was when the horses relieved themselves mid walk. The denim held up extremely well. They were very comfortable to ride in. My legs were so damn tired after, thank god we were moving on to the next part of the day, Scandinave les bains.

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The Scandinave les bains is a picture perfect spa set on the shore of the Du Diable river. This spa’s specialty was Scandinavian baths; the hot, cold and rest treatment. You would sit in a hot bath first. It could be the steam room, hot tub or dry sauna. You then have a cold rinse to close up your pores. Finally you relax for ten minutes and then repeat. The spa has little cabins all over the place and lot of places to relax outside. It was heavenly. We also were treated to an hour massage and it was heavenly. I thought I was going to fall asleep on the table.

Bonfire

After the day of denim, hot tubs and horses we returned to the hotel for drinks and dinner. There we got to mingle with our hosts and learn more about them. After dinner there was a bonfire by the lake and more drinks. It was great to see our hosts let their hair down. They even had marshmallows for roasting. I hadn’t slept in 24hr at this point so I turned into bed around 1am. I had a great sleep on the queen sized bed.

The next morning I awoke a little disappointed I had to leave this paradise. I headed down to get some breakfast and used twitter to decide if I should hit the hot tub again. Twitter thought it was a good idea so in I went again. When it was time to leave we packed into our limos and headed to Dorval. FDJ provided me with another send off, a pair of Kylie jeans in black. The return trip on Porter was excellent again. This time it involved free beer. Porter Air has my heart, not only was the trip civilized they got me nice and buzzed.

Photos by me and courtesy of Girafe Communications

Fashion House From Runway to Hallway

Fashion House From Runway to Hallway

Fashion House From Runway to Hallway

Fashion House is a condo building that is located around Brand and King Street West. It has housed a couple fashion parties in the past. They asked 11 Canadian designers to create interiors for the floors of the building.

Celebrate the best in Canadian fashion in the heart of Toronto’s Fashion District. Eleven of Canada’s premier fashion designers have added their personal touches to the floors of Fashion House and will be on hand to toast Toronto’s first, award-winning fashion / condo project. This is your chance to mix, mingle and immerse yourself in all that is made-to-measure and ready to dwell. Fashion House – impeccable style from the inside, out.

The party was a mix of designers, media, Holt Renfrew staff, unit owners and developer friends. The Holt Renfrew connection is through the Unit Holder contest. If you buy a unit you have a chance to win a $100,000 shopping spree at Holt Renfrew. That’s some serious coin to go through.

Beckerman Fashion House

Beckerman

Bustle - Fashion House

Bustle

Joeffer Caoc Fashion House

Joeffer Caoc

Jenny Bird - Fashion House

Jenny Bird

Greta Constantine - Fashion House

Greta

Andy Thê-Anh - Fashion House

Andy Thê-Anh

I loved Andy Thê-Anh board. The dress is made from wood. It’s beautiful.

Jay Godfrey - Fashion House

Jay Godfrey

Jeremy Laing Fashion House

Jeremy Laing

I’m very intrigued by Jeremy’s print choice.

Smythe - Fashion House

Smythe

Dean Davidson - Fashion House

Dean Davidson

Mikhael Kale Fashion House From Runway to Hallway

Mikhael Kale

I also have a couple people snaps

Beckmans and Jay Godfrey

The Beckermans and Jay Godfrey


Fashion House From Runway to Hallway

Natalie and Me

I felt that Dean Davidson, Jay Godfrey, Jenny Bird and Greta Constantine boards were the most clear. Many of the others were very conceptual and I couldn’t get my head around how it would translate. I felt all the boards needed some labeling. It was hard to figure out whose was who and it was only after talking to some of the designers I figured it out.

The best part of the night was when Yasmine Warsame introduced herself and her son to me. I was in total shock! She’s amazing.

Check out the slideshow, I have some more photos of the designer boards.

I want – I got debuts at the Holt Renfrew Blogger Windows

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So the Holt Renfrew Blogger Windows are up. I threw a party last night and we then went to see the windows all together. It was a blast and thanks to everyone who attended and to those who sent their well wishes.

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I have a huge post to write about last night but here are some sneak peaks at my windows.

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The rest of the windows are so much fun. Check them out at Bloor Street.

Photos Taken by Paul Baik for I want – I got www.paulbaikphoto.com

Fit-in-15 – It’s a wrap

The Fit-in-15 campaign is now over from a blogging standpoint but increasing your activity shouldn’t end with me. I’ll continue my daily tricks to keep active and I hope you will too. To refresh your memory.

I’ve been called out for a challenge. The Fit-in 15 campaign is about building awareness to bring physical activity into your daily life. Most people have a hard time starting up a heavy routine at the gym and think that’s the only way to be active. Its just not true, adding as little as 15 minutes of activity a day can yield health benefits. Active living is a lifestyle, you need to incorporate activities that fit your schedule and stick to them. Start out small and increase. The main key is REPETITION. Get it stuck in your brain so you don’t even think of it. There are many things you can do and I’m going to talk about the things I do daily over the course of the next week.

To recap, I posted the following over the course of the last week:

I also send out a few choice posts on twitter. You can follow the #fit-in-15 discussion and see what others are saying to.

I talked about my love of dancing in my home. I posted some great music mixed to get your in the mood on twitter. You can download them also: Genius of Love and Aeroplane June 09 mix.

This final post is a little video that brings everything together. It’s a first for me as I don’t use video as a format to express myself on the blog. I hope you enjoy it and find my methods of incorporating fit-in-15 useful to your lifestyle also.

Fit in 15 – Anita Clarke (HD) from Jaime Woo on Vimeo.

This came together through the help of my video guru, Jaime Woo. I know nothing about video and needed someone to edit it up. The video includes clips I recorded with my little digital camera as well as scenes that Jaime and I filmed together.

Fashion Design Council of Canada Designer Development Fund

FDCC Designer Development Fund

The FDCC is proud to announce that applications for the Fashion Design Council of Canada Designer Development Fund (FDDF) applications are now available! The FDCC has created the FDDF to support an aspiring Canadian Designer at the early stages of their career. This fund will assist the chosen designer in building their brand and business.

The Fashion Design Council of Canada is dedicated to supporting designers with a runway, market, and access to media to launch their collections. Now, with this fund, we want to extend the potential to build their brand and assist designers with the necessary tools to help them grow in this new economy.

The Award
– A minimum financial reward of $10 000.00 to be used toward implementing and furthering the recipients business objectives.
– Business mentoring from Robin Kay, President of the Fashion Design Council of Canada, Director LG Fashion Week.
– Runway Category Fee at LG Fashion Week Fall 2010.

Eligibility
– Applicant must have an established womenswear and/or menswear fashion design business in the Canada.
– Applicant must have been in business for a maximum of 4 consecutive years, and a minimum of 2 consecutive seasons.
– Applicant must be a designer of ability, exemplified through editorial coverage.
– Applicant must be able to demonstrate wholesaling for the duration of your business.

The deadline to apply is July 3, 2009. Please visit, FDCC Designer Development Fund to download the application form and get all the details.

Fashion Weekly Fashion Camp July 6, 2009

Fashion Weekly Fashion Camp

Fashion Weekly Fashion Camp A jam packed day seminar event hosted by special guest speakers from our very own fashion and entertainment industry! Be sure to meet and greet with industry’s top fashion designers, specialists, photographers, accessory designers, entrepreneurs and many more!

FW’s main focus for the event is to keep promoting Toronto as an innovative fashion city, and help educate new and upcoming talents about all the various paths that fashion can take them, various job avenues, realities of the industry and opportunities to work in fun workshops all in one day.

I’m speaking with Jennifer McNeely from She Does the City. Check out the Fashion Weekly Fashion Camp webpage for all the details and ticket purchase.

Fashion Weekly Fashion Camp
July 6, 2009 10:00am to 5:00pm
Textile Museum of Canada
55 Centre Avenue
Toronto Ontario
$95 CAD – includes a full day of seminars, lunch, goodie bag, Fashion Workshop Challenge with prizes that includes a chance to meet and chat with FT’s Mary Kitchen, Jennie Lottie Handbags, and more

Fit-in-15 Quick Tips Part 2

Fit-in-15 Quick Tips Part 2

Looking for easy ways to get Fit-in-15.

Here are a few more tips to help you add 15 minutes of activity to your day. See the first group of tips here.

  • Kids. Parents, you have an excuse to get active just sitting there. Your children. Go outside and throw a baseball, shoot some basketball or kick the soccer ball around. Take a relaxing bike ride with the family or a nice after dinner walk with the family. If your kids are active, think about joining them.
  • I attend a lot of events. When they are close to each other it’s easy to take the 15 – 20 minutes to walk to the next party. This helps if you are drunk too. Gives you some time to sober up 🙂
  • Heading to the beach for some relaxation. Bring a frisbee and toss it around. It could be with friends or your dog.
  • Stairs, stairs, stairs. I’m a stairs junky. Avoiding escalators and elevators is another easy way to add activity to the day. No one is looking for you to climb the CN Tower or the Casa Loma stairs, start small.

You don’t need a trainer and a whole routine to get active. Hell, you don’t even need a gym. Use the KISS principle; Keep It Simple Stupid. Start with easy entry things like walking or playing with the kids. As you get used to being active regularly you broaden your horizons. I like to rollerblade and play squash in addition to the fit-in-15 activity I do daily.

Don’t forget to enter The I want – I got Fit-in-15 Contest. Deadline is June 26, 2009.

i got: Final Fashion Dr Martens

Final Fashion Dr Martens are finally mine. I’ve been waiting for a year and it was totally worth it. As you might recall from this post Danielle Meder wins the Dr Martens Boot Design Contest.

I was so excited that I made a little video for this i got.

They are 14 holes. In all my years of owning Docs these were like the holy grail. I only did make it to 12 hole, but they had a buckle across the top of the boot that made them awesome. The leather on these are a little softer than your regular Dr Martens. I can’t express how much I love these boots. They remind me of my high school and university years. I’ve finally have a pair of Dr. Martens in my possession after years of being absent.

You can grab the Final Fashion Dr. Martens at Neon Clothing. There’s one on Queen West.