The Banana Republic x Mad Men collection is back and I have to admit it’s lasted longer than I expected. This season is my favourite of this collaboration. I think it’s because of the 60s influence and the print heavy collection. The collection has Canadians stamped all over it. The collection was inspired by Jessica Pare’s character Megan and Coco Rocha is heading up the advertising campaign.
“With a new era of fashion inspiration, the design process was exciting for us and allowed for lots of creativity, which is completely visible in the end result,â€ said Simon Kneen, Banana Republic Creative Director and Executive Vice President. “We took Janie’s mod inspiration for the costumes on-screen and translated it in a way that today’s Don or Megan will aspire to wear.â€(source: press release)
“In my work with Simon for the Banana Republic â€˜Mad Men’ Spring 2013 collection, the spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,â€ said Bryant. “I am excited about what we’ve done together, and I know that Banana Republic customers and â€˜Mad Men’ fans are going to be thrilled with our new collection this spring.â€(source: press release)
So Banana Republic and AMC are teaming up to create a limited edition collection inspired by Mad Men. Â Janie Bryant and Banana Republic designers worked together to create the 65 piece collection featuring men’s and women’s apparel and accessories. They will be available in Banana Republic stores across North America and online starting August 11, 2011.
“Working with Janie to gain a true understanding of the â€˜Mad Men’ look and feel was a delight,â€ says Banana Republic Creative Director Simon Kneen. “Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection, offering sketches, her own inspirations and actual artifacts from the production set to help inspire the â€˜Mad Men’ within all of us.â€
“Collaborating with Simon and his team to design this collection was an experience I’ll never forget,â€ says Bryant. “It’s so rewarding to help create a collection that will allow fans of the series to channel their own â€˜Mad Men’ style and take home fashionable items that are modern, not costume.â€
Banana Republic send me some images from the lookbook. Very few pieces of the womenswear excite me and I think that the menswear is stronger and more interesting.
This is the only women’s outfit that interested me which is funny considering it’s a grey skirt suit and I can’t even see the front. Â Since this is only a taste of the collection here’s hoping that there are some more interesting women’s pieces to come.