All posts tagged: Diesel

Diesel Fit Your Attitude Spring Summer 2012

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Diesel denim has a special place in my heart. They were the first pair (probably the only pair) of designer denim I paid the full price for. They are also my favourite brand of denim that aren’t stretchy,  I love the fit of jeans that incorporate that function but there is nothing like breaking in a pair of stiff denim or finding a pair that fits like a glove.  Diesel had a great fit but I found as I got older the styles were a bit too young for me. Fast forward a few years and the folks from Diesel invited me to the Toronto flagship store to introduce me to their new women’s denim line called Fit Your Attitude. I always enjoy playing dress up so I accepted. The Fit Your Attitude line has six styles representing six different attitudes: Sexy: Flairlegg is a flared wide leg jean with a regular rise waist Chic: Highkee is a skinny leg jean with a high-rise waist Free Spirited: Grupee is a super skinny leg jean with …

Diesel x Adidas 2011

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Adidas is a collaboration monster. They’ve paired up with Diesel again to come up with a limited edition sneaker collection. Diesel and Adidas first joined forces with a denim collection in 2008. The Diesel x Adidas sneaker collection features five classic Adidas styles re-designed by Diesel. They were launched on January 20th 2011 and there is only 10,000 pairs available globally. Thus Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder): “I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!” An adidas spokesperson commented: “Our two brands continue to share a great relationship built on our mutual respect and admiration for each others business and expertise. Following the recent collaboration in which we used the Diesel expertise in denim …

TIFF 2010 – Diesel Lounge

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The coolest lounge I visited was the Diesel Lounge in the Intercontinental Toronto Yorkville Hotel.  It wasn’t a super swagged out gifting lounge like many of the others I visited.  Talent was gifted jeans and then had a portrait taken by Raphael Mazzucco.  This was the extent of the swag but the lounge itself was a nice place for people to get away, grab some food and a drink.  The Diesel Lounge had a fully stocked bar and table full of food for guests.  During the evenings they barbecued on the gorgeous balcony that overlooks the Intercontinental’s courtyard restaurant. The decor was made up of items from Diesel’s home decor/interior line.  Some of these items are available at the flagship shop in Yorkville. Monday morning, I returned to the Diesel Lounge and was treated to Champagne Brunch while we watched the web broadcast of the Diesel Black Gold Spring-Summer 2011 collection in New York. I finally was able to take advantage of the bar and food. It was a nice way to start the week, …

Only The Brave Ironman Limited Edition Fragrance for Men

Only The Brave Ironman Limited Edition Fragrance for Men

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Wow, this Only The Brave Ironman Limited Edition Fragrance by Diesel is a strange movie tie in for me. To celebrate the world and folklore around the Marvel character Ironman, Diesel has created a limited edition Ironman version of it’s Only the Brave men’s fragrance. Appealing to the comic book geek Diesel? Planet Perfume is decidedly glum and gloomy this spring 2010. Who can save it from boredom? Only a genuine, full-blooded hero! IRONMAN has come knocking on Diesel’s door, or is it the other way round? To celebrate the release of IRONMAN2, Diesel pays tribute to the original comic book creation. The indestructible superhero has lent his famous iron glove to a limited edition of the ONLY THE BRAVE fragrance. The Only The Brave fragrance will be launched in June 2010 to coincide with the Ironman 2 movie release. Featuring the highly original ONLY THE BRAVE fragrance. As much an attitude as a perfume, the fragrance embodies above all self-affirmation.  A fusion of plant and animal kingdoms, it blends leather, styrax and labdanum. Lemon …

Diesel x Foscarini Lighting

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I mentioned how much I liked the Diesel x Foscarini Lighting in my IDS10: I want – I got Favourite Things Part 1 post. The photos were just a small subset of what is available. I got a catalogue and scanned it. Diesel x Foscarini Lighting is available at the Diesel store in Montreal and Lightform’s Toronto and Vancouver locations