Diesel x Adidas 2011

Diesel x Adidas 2011
Forum Mid Diesel Lea

Adidas is a collaboration monster. They’ve paired up with Diesel again to come up with a limited edition sneaker collection. Diesel and Adidas first joined forces with a denim collection in 2008. The Diesel x Adidas sneaker collection features five classic Adidas styles re-designed by Diesel. They were launched on January 20th 2011 and there is only 10,000 pairs available globally.

Diesel x Adidas 2011
ZX700 Diesel

Thus Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder): “I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!”

Diesel x Adidas 2011
Stan Smith Special

An adidas spokesperson commented: “Our two brands continue to share a great relationship built on our mutual respect and admiration for each others business and expertise. Following the recent collaboration in which we used the Diesel expertise in denim to create a new segment for Originals, this new sneaker project allowed us to approach the product creation in reverse. Working together with Diesel always results in a positive sharing of ideas. Their perspective makes for great products and gives us a better understanding on how others would interpret our collection.”

Diesel x Adidas 2011
Stan Smith 80'S Diesel

I have a feeling this is a men’s line but maybe they will stock sizes small enough for women. That’s some wishful thinking. However, I do like the Forum Mid Diesel Txt, Stan Smith Special and the ZX700 Diesel styles the best.

Diesel x Adidas 2011
Forum Mid Diesel Txt

You can head online at diesel.com to purchase the shoes or try the Diesel store in Yorkville on January 27, 2011.

images: courtesy of Diesel

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.