Diesel denim has a special place in my heart. They were the first pair (probably the only pair) of designer denim I paid the full price for. They are also my favourite brand of denim that aren’t stretchy,Â I love the fit of jeans that incorporate that function but there is nothing like breaking in a pair of stiff denim or finding a pair that fits like a glove.Â Diesel had a great fit but I found as I got older the styles were a bit too young for me. Fast forward a few years and the folks from Diesel invited me to the Toronto flagship store to introduce me to their new women’s denim line called Fit Your Attitude. I always enjoy playing dress up so I accepted.
The Fit Your Attitude line has six styles representing six different attitudes:
Sexy: Flairlegg is a flared wide leg jean with a regular rise waist
Chic: Highkee is a skinny leg jean with a high-rise waist
Free Spirited: Grupee is a super skinny leg jean with a low-rise waist
Brave: Getlegg is a skinny leg jean with a low-rise waist
Confident: Bootzee is a bootleg cut jean with a regular rise waist
Spontaneous: Myguy is a boyfriend style jeans with a low-rise waist
These jeansÂ are newly redesigned and Diesel took measurements of more than 20,000 women to create a new, more comfortable fit for this line. Other features include more comfortable belt construction so that it’s more comfortable and doesn’t pinch, new back pocket design which gives you a curvier butt and seam placement that makes the legs look longer.
I tried on all the jeans but the Highkee and I have to admit they were all really good. I wasn’t expecting all the styles I tried on to work out.Â My favourite of the group were the Getlegg.Â It’s the perfect skinny jeans for people like me with track and field thighs.Â These jeans have a skinny leg but are a bit looser in the thigh and knee.Â Diesel was kind enough to let me select a pair from the ones I tried on and I live in these things now.Â They are so comfortable and easy to break in.
Everything I tried on looked great. The low-rise styles also have a higher back so that you aren’t showing plumber’s butt if you bend over. Each style also has different washes that aren’t pictured here but you can see them on Diesel.com.
I also like that I didn’t feel like a 20-year-old club girl in the Fit Your Attitude line. The embellishments and distressing is kept to a minimum which results in a more classic looking collection.
Adidas is a collaboration monster. They’ve paired up with Diesel again to come up with a limited edition sneaker collection. Diesel and Adidas first joined forces with a denim collection in 2008. The Diesel x Adidas sneaker collection features five classic Adidas styles re-designed by Diesel. They were launched on January 20th 2011 and there is only 10,000 pairs available globally.
Thus Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder): “I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!â€
An adidas spokesperson commented: “Our two brands continue to share a great relationship built on our mutual respect and admiration for each others business and expertise. Following the recent collaboration in which we used the Diesel expertise in denim to create a new segment for Originals, this new sneaker project allowed us to approach the product creation in reverse. Working together with Diesel always results in a positive sharing of ideas. Their perspective makes for great products and gives us a better understanding on how others would interpret our collection.â€
I have a feeling this is a men’s line but maybe they will stock sizes small enough for women. That’s some wishful thinking. However, I do like the Forum Mid Diesel Txt, Stan Smith Special and the ZX700 Diesel styles the best.
You can head online at diesel.com to purchase the shoes or try the Diesel store in Yorkville on January 27, 2011.
The coolest lounge I visited was the Diesel Lounge in the Intercontinental Toronto Yorkville Hotel.Â It wasn’t a super swagged out gifting lounge like many of the others I visited.Â Talent was gifted jeans and then had a portrait taken by Raphael Mazzucco.Â This was the extent of the swag but the lounge itself was a nice place for people to get away, grab some food and a drink.Â The Diesel Lounge had a fully stocked bar and table full of food for guests.Â During the evenings they barbecued on the gorgeous balcony that overlooks the Intercontinental’s courtyard restaurant.
The decor was made up of items from Diesel’s home decor/interior line.Â Some of these items are available at the flagship shop in Yorkville.
Monday morning, I returned to the Diesel Lounge and was treated to Champagne Brunch while we watched the web broadcast of the Diesel Black Gold Spring-Summer 2011 collection in New York. I finally was able to take advantage of the bar and food. It was a nice way to start the week, especially after going hard at the Ubisoft party the night before. Samples of the Diesel Black Gold Spring 2011 collection on hand for up close and personal inspection.
Planet Perfume is decidedly glum and gloomy this spring 2010. Who can save it from boredom? Only a genuine, full-blooded hero! IRONMAN has come knocking on Diesel’s door, or is it the other way round? To celebrate the release of IRONMAN2, Diesel pays tribute to the original comic book creation. The indestructible superhero has lent his famous iron glove to a limited edition of the ONLY THE BRAVE fragrance.
Featuring the highly original ONLY THE BRAVE fragrance. As much an attitude as a perfume, the fragrance embodies above all self-affirmation.Â A fusion of plant and animal kingdoms, it blends leather, styrax and labdanum. Lemon and violet express urban modernity, underscored by the strength and singularity of cedar and amber.
The raw materials of the fragrance sound interesting.Â I guess I shouldn’t judge it until I’ve sniffed.Â The bottle will be 75ml and will be available at The Bay, Sears and Shoppers Drug Mart for $85.00.