A few weeks ago I attended the Ecco Fall Winter 2012 preview at the Brill Communications head office. Ecco is one of those companies that responded to the changing face of the market. They noticed that customers are more style savvy and made efforts to target that market. I think they’ve done a great job in making Ecco a fashionable choice for many.
The Ecco Fall Winter 2012 – 2013 collection has three overall themes.
Active Vibration – Active Vibration illuminated the spaces where sport meets fashion. Clean and functional lines, in combination with sporty comfort and colour blocking, describe the shoes in this part of the runway. Shoes from this category are for an active lifestyle, focused on health and wellness.
Aesthetic Being -There was much focus on esthetics and elegance and a softer approach to classic minimalism in this part of the collection. “Less is moreâ€ and classics featuring fashion trends from several decades. Slow fashion, old school and even masculine styling were key words describing a number of the autumn/winter ECCO styles.
Nordic Breathing – Finally, ECCOÂ®’s AW12 runway was offering shoes to all of us who live and breathe Scandinavian lifestyle in terms of great, natural materials – in particular leather. And leather will certainly be in the air when the leaves start falling from the trees this fall. Being one of the world’s leading leather manufacturers, ECCO will be on top of the agenda.
This season sees dark purple, saffron and amber make strong appearances in the collection. I loved the colour selections this year and the boots. Ecco boots have always interested me more than the heels. This season the short and tall boots are excellent. The photos in this post show my favourite items from this season.