TEFW – Joe Fresh Spring 2010
It was the battle of the lower priced lines on Wednesday at LG Fashion Week. I had already seen a wonderful collection from Attitude by Sears and it was Joe Fresh turn to showcase the Spring 2010 collection. This season, Joe had Keith Richards’ daughter Theodora opening and closing the show. I have to admit I didn’t know who she was until afterwards. The colour palette was very boring to me. Lots of cream and white with yellow, blue and pink thrown in for a few looks. My pictures paid the price with this colour palette. The lighting wasn’t great if you weren’t in the front row and many of my pictures got washed out. I was screaming for something dramatic in the colour department but it never came. The styling confused me. Was the show a mix of underwear and outerwear? I saw bras over top of shirts and dresses that looked like shapewear, girls wearing underwear but no bottoms. Sheer shirts and jackets were a big part of his collection which I was …