All posts tagged: TEFW

TEFW – Greta Constantine Spring 2010

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The clothing was one part of the huge fashion event put on by Greta Constantine and their slew of sponsors. The backdrop was the Audi Dealership on Bayview. That should have tipped me off to the scale of the event to come but I really didn’t think twice about it. It wasn’t until I stepped outside the cab. I arrived a little early and walked through the back entrance to the main floor of the dealership. It was full of an excited energy. people were running around everywhere getting everything set up. I looked to the right and there was a huge wall of Greta. Huge images of Kirk and Stephen, Coco Rocha for Greta Constantine and Erza Constantine alternated with the Greta Constantine logo. I’ve gotten to know Kirk and Stephen over the years and it was a little emotional to see this display. I looked around at this massive production they have taken upon themselves and I was in awe. I was so proud and very excited to see how it played out …

So, I’m some sort of Toronto Fashion Hero

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I was honoured to be part of this season’s Toronto Fashion Heroes by Andrew Sardone in NOW Magazine. Prior to the piece coming out I had lunch with Andrew and we conducted a little interview. The next day at lunch I was standing at King and Bay with Michael Watier the photographer doing the photoshoot. That was a lot of fun. People stopped to gawk and little kids waved at me, like I was a famous person. A friend of mine, Jason Howlett, happened to be walking by at this point and snapped this behind the scenes shot. It was pretty emotional to read Andrew’s words when the piece came out. The support on twitter was amazing. I want to thank all my readers and everyone who has supported me with my little blog. It’s been a hell of a year, both good and bad, with the good outweighing the bad. I have no idea how I’m gonna top 2009. Check out the full story at NOW Magazine – Toronto Fashion Heroes – Anita Clarke.

TEFW – Philip Sparks Spring 2010

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Philip Sparks was the unofficial start to what I’m calling Toronto Extended Fashion Week. TEFW for short. The venue was in the usual haunts of the Burroughs Building. This season they used the bigger section of the 6th floor. They also had a great setup for the lounge area, complete with cheese plates and a DJ. I had a preview of the collection when I got to sit in on the Lookbook photoshoot. The collection included some pieces that I hadn’t seen which was a great surprise. The inspiration this season was cottage life and 1950s Canadian Pacific Railways gatewya ads. The collection featured fabrics like seersucker, cotton voile and ramie. Philip worked with textile designer Kerry Croghan to create his Gone Fishing print. It’s inspired from Thor Hansen fabrics and Canadian souvenir imagaery. These prints were used in shirts and ties. I love the fact that Philip doesn’t shy away from his Canadian roots. He embraces them fully and I really appreciate that love for our history and culture. I’m a born and raised …

LG Fashion Week Beauty by L’Oréal Paris is Coming

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It’s that time of year again. Extended fashion week in Toronto. I will be attending Philip Sparks, Greta Constantine and a number of shows during LG Fashion Week Beauty by L’Oréal Paris (beware loud obnoxious music autoplays) . I’m just finalizing my schedule with LGFW and will post it on the blog. I’m having a real hard time with the name. LG Fashion Week Beauty by L’Oréal Paris is much, much too long. I wonder how this name came to fruition?