One of my favourite labels Phi is shutting down. Their amazing Spring 2010 collection never went into production. When I’m in Holt Renfrew I look at the final few pieces of Phi and mourn a little. It seemed they were just hitting their stride. For the last few seasons, Phi had been pumping out some drool worthy collections.
Phi was one of the shows I saw in NYC at fashion week. It was my first viewing of the super popular models of Spring 2009 like Sasha P, Freja, Kinga, Irina, Hye, Suvi and Natasha. I was in awe of these people. It was then I learned that my instinct not to compare myself to these people was correct. They are freaks of nature (the a good way) and most people will never look like them.
How can we forgot the beautiful Art Deco inspired ad campaign for Spring 2009.
I also like the Fall 2008 campaign.