TIFF 2010 – Aromachology

TIFF 2010 - Aromachology

I have meant to stop by Aromachology but our timing has been off. Aromachology is a personalized perfume shop that allows the customer to create their own special scent. They also have candles that make great gifts.  The idea of creating my own personal scent is very appealing and daunting. I like so many things and trying to put myself in one box is never going to work. I look at my fragrance collection and it’s all over the place, women’s, men’s, floral, oriental or musky.  Aromachology had a pop up store at the Four Seasons during  TIFF and I stopped by to check it out.

TIFF 2010 - Aromachology

Basically there are 5 base scents to choose from: Sophisticated & Sensual Floral, a Totally Edible Gourmand, an Exotic Spicy Oriental, a Clean & Fresh or a Bold & Brisk Woodsy. Then you make a choice between 15 top notes to add to the base: Creative – Juniper Berry and Carnation; Inspiring – Orange and Lemon; Spontaneous – Tuberose and Citrus; Graceful – Jasmine and Egyptian Musk; Courageous – Frankincense and Ginger; Confident – Frankincense, Jasmine, Cedarwood and Boysenberry; Empowering – Juniper Berry and Jasmine; Comforting – Geranium; Sexy – Amber, Jasmine, Rose and Vanilla; Open minded – Orange Blossom and Vanilla; Optimistic – Neroli, Orange Blossom and Lemon; Sensual – Jasmine, Ylang ylang, tuberose, musk; Seductive – Ylang ylang, rose; Uplifting – Basil and Clary Sage; Peaceful – Chamomile and Lavender.

TIFF 2010 - Aromachology

My personal scent was Sophisticated & Sensual as a base with Empowering, creative and sensual as top notes.

In Toronto, you can make an appointment to The Perfume Bar Studio at Avenue and Davenport where you can make your own customized scent.  Otherwise you can order online.

Update (Nov 29, 2010): I’ve discovered you can create a customized scent at Jacob & Sebastian at 622 Queen Street West, Toronto

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.