TIFF 2010 – Fresh Goods at The Tastemakers Lounge

TIFF 2010 - Tastemakers Lounge

The 6th annual Tastemakers Lounge has returned to the Intercontinental Toronto Yorkville Hotel for the Toronto International Film Festival. Rock-It Promotions Inc produces this gifting suite and this year’s theme is Fresh Goods. Toronto design firm Marla Brown Events took care of the decor of the suite. Rawlicious, Toronto only raw food restaurant provided lunch boxes to guest and a super tasty Cocoon Macaroon. Sponsors of the Tastemakers Lounge included: MMCrystal, Bamjamz, Damn Heels, Guats Active. Life. Style., Indeed Laboratories Inc., Jessica Jensen, Joe Fresh Beauty, Keep Leaf, Mattel Inc., Wescan Optical and Me + You. It’s good to see the Tastemakers Lounge supporting local talent and majority of the sponsors were Canadian. It was strange to see the new Mattel games, they are so much more advanced now even Pictionary, it’s a man.

TIFF 2010 - Tastemakers Lounge

The Tastemakers Lounge had talent like Edward Norton, Colin Firth, David Schwimmer, Minnie Driver, Peter Fonda, Martin Sheen, Emilio Estevez, Josh Hartnett and Geoffrey Rush come through. Many of them signed Mattel games that will be auctioned off and a portion of the proceeds will go to SickKids Foundation. The auction will run from Tuesday, September 21 to Friday, October 1 at

TIFF 2010 - Tastemakers Lounge

This lounge was my first exposure to TIFF make up and nail stations. Tastemakers had Joe Fresh Beauty running things. It was TIFF and I was on vacation so I said hell yes. This began a four-day binge of makeup indulgence. I had some dramatic teal/green eye makeup with a neutral lip. I’m impressed with the make up, it lasted all night and I got a lot of compliments. I went for Jade nail polish that was applied by of  The Ten Spot owners.

Nails by Joe Fresh #tastemakers

I had green on the brain when I talked to the experts at Wescan Optical who help me choose a set of stylish frames from Fysh. I don’t wear glasses even though I’m slightly nearsighted but the idea of having some frames to switch up my look is implanted in my brain now. This was the perfect opportunity to try it out. Every time I look in the mirror I’m reminded of my mother though, ha ha.

TIFF 2010 - Tastemakers Lounge

Tastemakers Lounge Gift Bag favourites (These are products I found interesting. In some cases I’ve tried them and in others I’ve excited to try them):

  • Joe Fresh Beauty – I love the nail polish and I can’t wait to try the mascara and lip gloss.
  • Fysh Eyewear from Wescan Optical – I can’t wait to get some lens in these babies.
  • bamjamz nightdress – I reviewed bamjamz before and I love their bamboo offerings. They make for a comfortable sleep with its moisture wicking properties.
  • Loopz – It’s the electronic version of Simon says but without button pushing. I feel old just looking at it, but it seems kinda fun
  • My cat Sally Sally loved sitting all cute like in the large Me and You reusable bag

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.