TIFF 2010 – Bask-It-Style Media Day

TIFF 2010 - Bask-It-Style

Media arrived at The Fairmont Royal York’s Prime Minister’s Suite to preview the products that are available in the Bask-It-Style gift bags. They were then distributed to visiting Toronto International Film Festival talent including Mickey Rourke and Megan Fox.  Jsquared2 Public Relations produces Bask-It-Style and has returned for its second year. Media and magazine sponsors for the lounge included FrontRowMag.com and Polysh Magazine. Pink Twig Floral Boutique decorated the Prime Minister’s Suite with beautiful flowers.

TIFF 2010 - Bask-It-Style

Gifting lounges have a standard format, you go around to each booth, talk to a rep and move on. Sometimes you get product at the booth and other times it’s all contained in a bag you leave with. The Prime Minister’s Suite is a nice but seem a bit dated compared to the newer and slicker hotel offerings out there.

TIFF 2010 - Bask-It-Style

Sponsors in the Bask-It-Style gift bag are: Author Adrienne Kress (Scholastic Canada), CARGO, Coty Inc, DK Publishing, emerginC, ESKA Natural Spring Water, Foxy Originals, , Author Lesley Livingston (HarperCollins), Me + You, Mind, Ball and Soul by Farhan Dhalla, Mistura Beauty, Old Dutch Foods, Pure Med Spa, Teuscher Chocolates of Switzerland and UNICEF.

TIFF 2010 - Bask-It-Style

Bask-It-Style Gift Bag favourites (These are products I found interesting. In some cases I’ve tried them and in others I’ve excited to try them):

  • emerginC Kombucha Cleanser – 100% all natural cleanser that is 70% organic with Kombucha, a fermented tea with anti-aging and anti-oxidant benefits
  • Mind, Ball and Soul video – I don’t exercise enough and I have a ball at home
  • Teuscher Chocolates of Switzerland – two words Champagne Truffles
  • Mistura Beauty 6-in-1 Beauty Solution – I’m always interested to see how well a product for all skin shades works

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. Mind, Ball & Soul is so awesome, everyone make sure to check it out, ever been a workout DVD like it and I am sure (unless Farhan produces another) that there won’t be anytime soon! Farhan’s work is so far ahead of his time!

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