Alber Elbaz x Lancome Video
The teaser video for the Alber Elbaz x Lancôme makeup collaboration is out and I’m freaking out. I can’t wait to see what they come up with, it’s going to be amazing. “Our job is to tell stories. It all starts there,†explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.†“Alber is a born storyteller,†emphasises Youcef S. Nabi, President of Lancôme. “The whole thing began with his story, which he told in the form of a short film. The stars of this film are the mascaras, just as he imagined them. I don’t think anyone has ever created a product …