Evan Biddellwas one of my must see shows during the Spring Summer 2013 World Master Card Fashion Week in Toronto. This was my must see show of the week. I planned to drop Tuesday from my fashion week plans as it conflicted with the New Order concert but I couldn’t miss Evan. He took a break from fashion week after the amazing Kingdom collection of Spring Summer 2011. aMUSE, is the title of the Spring Summer 2013 Evan Biddell collection.
“This collection isn’t about fads or colour trends, it’s about a girl and her multi-faceted personalities.â€ says Biddell, “her style is bipolar of sorts, she doesn’t care what other people are wearing, nor does she care if you approve of what she is wearing.â€(Source:Press Release)
The show began with a short film created by Evan and Atomic Clock Cinematic Arts Inc. I’m not a big fan of screening a short film before a show. It’s usually hard to see and people can only pay attention for so long when they can’t see. Thankfully the USB press kit included the video and I watched it in the comforts of my home. It’s one of those tweaked classical music backed, slow mo camera, voluminous and flowing fabrics with a wind machine shorts that are hauntingly beautiful when well done. I liked it, what do you think?
aMUSE is an eclectic collection featuring pop art, leather and animal prints. Most of all, it’s classic Biddell: loud prints, architectural shapes, fringe, leather and drapey asymmetry. Rita Tesolin created the jewellery. It’s massive. After the show Evan commented on how some broke due to the weight back stage. The next day I saw Stacey McKenzie rocking one of the runway looks. She created some contraception using tape to keep them on. Oh those fashion secrets.
Maybelline New York’s Lead Makeup Artist Grace Lee came up with for Evan Biddell. You can view Evan Biddell Spring Summer 2013 beauty shots on the Maybelline Flickr Page.
The collection is based on the MUSE. An individual, more refined, more grown-up club kid. Glowing skin paired with overdrawn, intense glossy red lips, creating a HUGE impact on the runway. Grace and her team used Super Stay 14HR Lipstick in Ravishing Rouge and Color Sensational High Shine Gloss in Gleaming Grenadine to create the kissable lip.(source: Press Release)
Classic Biddell isn’t something that only gets love from me. The collection needed to be bigger and it lacked the cohesion delivered in spring summer 2011. I liked his idea of a conveyor belt runway. It screwed with some photographers through.Â You can see the rest of the looks from the Spring Summer 2013 EvanÂ Biddell show at World Master Card Fashion Week after the jump.