Sanrio and Demeter teamed up to create signature fragrances for various characters. The Sanrio Demeter Fragrance Library will initially feature scents from Hello Kitty, My Melody and Little Twin Stars. More scents are planned for the future including a scent inspired by the Sanrio Boutique. It seems like Sanrio gum and scented erasers.
As a “thank you” to their ever-loyal fans, SANRIO plans to unveil special co-branded collections, starting this summer with SANRIO x Dr. Martens. Signature Dr. Martens 8-eye boots & mary jane strap shoes will be bestowed a trademark Hello Kitty bow for this limited edition collection. Collaborations with a diverse group of brands including Brunswick, Girl Skateboard Co., Aerial7, Lomography, Demeter Fragrance, Mimobots, and Build-A-Bear Workshop will launch a plethora of amazing products at retail partners worldwide, featuring an assortment of SANRIO characters. A benchmark of SANRIO’s 50th Anniversary will include iconic characters appearing together for the first time ever (outside of SANRIO’s Harmonyland and Puroland theme parks in Japan), on products including the 8-eye Dr. Martens boot, a Brunswick bowling ball, iPhone cases, apparel, accessories and many other unique products. There will be plenty of signature “small gift” items at market as well, including pens and notebooks, coin purses, key caps & lunch cases, all carried in the 95+ SANRIO stores located across the country and at www.sanrio.com. “Our retail partners and licensees are equally as excited to be part of our 50th Anniversary celebration,” says Ms. Hsu. “We are working with each on targeted programs to mark this special occasion.”
images: demeterfragrance.com, prnewswire.com