Anna Dello Russo in Fragrance Ad campaign by Jurgen Teller

When Anna dello Russo’s people, Anna Dello Russo Factory, email you about her new fragrance you step up and listen. I’m a huge Anna fan. She has a closet I would die for but she has fun and loves fashion. Most importantly Anna doesn’t take herself very seriously and she’s always smiling. She is a great representation of all the things I love about fashion.

ANNA DELLO RUSSO, the fragrance, is a delectable and sophisticated scent that calls to mind the sensory pleasures of sweet treats and primary sensations. The essence of vanilla mixed with almond creates a scent inspired by the memories and the flavors of childhood— the wholesome smell of warm cookies coming from Grandma’s kitchen on Christmas Eve. Anna Dello Russo, the fragrance, is a tactile perception; a smell to touch. “You smell so good that I want to eat you, they will tell you,” she says.

Firmenich was brought in to help make this perfume a reality. The golden, slipper shaped bottle is typical Anna but I’m not a fan of it’s shape. It’s small and fits into a clutch. One thing that is very cool about the bottle is that you can use it as a Christmas ornament on your tree after it’s finished.

The fragrance will be available exclusively on yoox.com on December 3, 2010.

There are videos to accompany the fragrance.  I have to admit I kinda love the commercial

Here is the making of video.

Art direction for Anna dello Russo: Marco Braga and Giuliano Federico for Modecracy

images: courtesy of Anna dello Russo