All posts tagged: Toronto International Film Festival

TIFF 2010 – Aromachology

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I have meant to stop by Aromachology but our timing has been off. Aromachology is a personalized perfume shop that allows the customer to create their own special scent. They also have candles that make great gifts.  The idea of creating my own personal scent is very appealing and daunting. I like so many things and trying to put myself in one box is never going to work. I look at my fragrance collection and it’s all over the place, women’s, men’s, floral, oriental or musky.  Aromachology had a pop up store at the Four Seasons during  TIFF and I stopped by to check it out. Basically there are 5 base scents to choose from: Sophisticated & Sensual Floral, a Totally Edible Gourmand, an Exotic Spicy Oriental, a Clean & Fresh or a Bold & Brisk Woodsy. Then you make a choice between 15 top notes to add to the base: Creative – Juniper Berry and Carnation; Inspiring – Orange and Lemon; Spontaneous – Tuberose and Citrus; Graceful – Jasmine and Egyptian Musk; Courageous – …

TIFF 2010 – Diesel Lounge

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The coolest lounge I visited was the Diesel Lounge in the Intercontinental Toronto Yorkville Hotel.  It wasn’t a super swagged out gifting lounge like many of the others I visited.  Talent was gifted jeans and then had a portrait taken by Raphael Mazzucco.  This was the extent of the swag but the lounge itself was a nice place for people to get away, grab some food and a drink.  The Diesel Lounge had a fully stocked bar and table full of food for guests.  During the evenings they barbecued on the gorgeous balcony that overlooks the Intercontinental’s courtyard restaurant. The decor was made up of items from Diesel’s home decor/interior line.  Some of these items are available at the flagship shop in Yorkville. Monday morning, I returned to the Diesel Lounge and was treated to Champagne Brunch while we watched the web broadcast of the Diesel Black Gold Spring-Summer 2011 collection in New York. I finally was able to take advantage of the bar and food. It was a nice way to start the week, …

TIFF 2010 – Fresh Goods at The Tastemakers Lounge

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The 6th annual Tastemakers Lounge has returned to the Intercontinental Toronto Yorkville Hotel for the Toronto International Film Festival. Rock-It Promotions Inc produces this gifting suite and this year’s theme is Fresh Goods. Toronto design firm Marla Brown Events took care of the decor of the suite. Rawlicious, Toronto only raw food restaurant provided lunch boxes to guest and a super tasty Cocoon Macaroon. Sponsors of the Tastemakers Lounge included: MMCrystal, Bamjamz, Damn Heels, Guats Active. Life. Style., Indeed Laboratories Inc., Jessica Jensen, Joe Fresh Beauty, Keep Leaf, Mattel Inc., Wescan Optical and Me + You. It’s good to see the Tastemakers Lounge supporting local talent and majority of the sponsors were Canadian. It was strange to see the new Mattel games, they are so much more advanced now even Pictionary, it’s a man. The Tastemakers Lounge had talent like Edward Norton, Colin Firth, David Schwimmer, Minnie Driver, Peter Fonda, Martin Sheen, Emilio Estevez, Josh Hartnett and Geoffrey Rush come through. Many of them signed Mattel games that will be auctioned off and a portion …

TIFF 2010 – Bask-It-Style Media Day

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Media arrived at The Fairmont Royal York’s Prime Minister’s Suite to preview the products that are available in the Bask-It-Style gift bags. They were then distributed to visiting Toronto International Film Festival talent including Mickey Rourke and Megan Fox.  Jsquared2 Public Relations produces Bask-It-Style and has returned for its second year. Media and magazine sponsors for the lounge included FrontRowMag.com and Polysh Magazine. Pink Twig Floral Boutique decorated the Prime Minister’s Suite with beautiful flowers. Gifting lounges have a standard format, you go around to each booth, talk to a rep and move on. Sometimes you get product at the booth and other times it’s all contained in a bag you leave with. The Prime Minister’s Suite is a nice but seem a bit dated compared to the newer and slicker hotel offerings out there. Sponsors in the Bask-It-Style gift bag are: Author Adrienne Kress (Scholastic Canada), CARGO, Coty Inc, DK Publishing, emerginC, ESKA Natural Spring Water, Foxy Originals, , Author Lesley Livingston (HarperCollins), Me + You, Mind, Ball and Soul by Farhan Dhalla, Mistura …

TIFF 2010 – Aveda Experience Centre

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Some people have an immediate positive effect on me that usual end up with me having a huge crush. They can be men and women because it’s about the energy they radiate, the knowledge they hold and most importantly their passion. Ray Civello is one of those people. He is the President of Aveda Canada and has salons, spas and stores across the country. I visited the new Aveda Experience Centre at 155 Cumberland Avenue. It carries the full range of lifestyle products, makeup, hair and skin care. Aveda is a line that is plant derived and natural. They’ve been around for 30 years and employ the top scientists in plant-based cosmetics to come up with their products. Guests are welcome to complimentary hand and scalp massages and makeup touch-ups. I had a hand massage and it was quite relaxing. “We chose Yorkville because it is the epicentre of errand-running and multi-tasking for busy urbanites; our Experience Centre provides a refuge from the hustle and bustle with an opportunity to be nurtured and revitalized.”, says …

The Coat, Philip and I

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I was send a video that brought back memories of taking this photo with Philip Sparks at the Holt Renfrew TIFF party. It was Philip’s idea to get for me to wear the racoon fur buffalo coat from the Fall 2009 collection. We come into play at 0:38 in the video. It’s originally from Radio Canada We had a total blast taking the photo and I’m glad the moment is recorded somewhere. Loves It! Anita <3s Philip.

Holt Renfrew Launches Vignettes

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Holt Renfrew Launches Vignettes was their TIFF party this year. The launch party for Vignettes will take place on Saturday, September 12 from 9 PM – 1 AM at Toronto’s Burroughes Building with a performance by The Stills and a special introduction by Coco Rocha. Holt Renfrew is also very proud to announce that the host of MTV USA’s IT’S ON Alexa Chung will be the special guest DJ for the evening. What the hell are Vignettes? Well Holt Renfrew created some short films for their men’s and women’s collections this season. The night was also the debut of my custom made leather dress from Mi Concept. It was a hit. I paired it with Luxury Rebel booties, YSL clutch and a Fizz Amethyst Ring borrowed from the Swarovski lounge at The Four Seasons Hotel. It was a fun evening and I got to reconnect with a lot of fashion friends I missed while away. I didn’t take a lot of photos. I didn’t talk to Coco but I stared at her a lot. She’s …

So this is where those media wall photos go

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I was wondering where the media wall photos end up after my gifting lounge experience. Check out the link to see wearing me Jeremy Laing. Sorry but you have to register with the site to see the photos in large size. Photos from Ultra Supper Club NightClub Toronto Smashbox Cosmetics Film Fest Swag Lounge at Ultra Sep 6, 2008 Smashbox Cosmetics Film Fest Swag Lounge at Ultra – Saturday Sep 6, 2008 Ultra Supper Club 314 Queen Street West , Toronto , Ontario Smashbox Cosmetics held a special Film Festival Swag Lounge Saturday night at Ultra Supper Club. The girls of Canadian media came out in droves to get some swag, including the hosts and staff of Entertainment Tonight Canada, MTV and eTalk. Edit: The TChad Party photos are here.

Tastemakers Lounge at TIFF

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I got a media invite to see the Tastemakers Lounge at the Toronto International Film Festival. Toronto, ON ”Back for its fourth year, the Tastemakers Lounge will once again take up residence at the InterContinental Toronto Yorkville Hotel during the 2008 Toronto International Film Festival (TIFF). Housed in the Portman Room on the second floor of the hotel (220 Bloor Street West), the theme of this season’s lounge is Ohhh Canada! “ an homage to all the accomplishments achieved thus far by Canadians in film. Twenty companies have been selected for the opportunity to introduce talent and other tastemakers’ to their products. As in previous years, the mandate is to feature a unique group of products and services, including Canadian companies and brands that visiting talent may not be familiar with. “The Tastemakers Lounge will highlight the latest trends in innovative interior design. We have selected exciting and creative work that will be inspirational to the sophisticated celebrity set, said Jason MacIsaac, owner and founder of Ministry of the Interior. The lounge design will feature …