Author: Anita

TIFF 2010 – Aromachology

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I have meant to stop by Aromachology but our timing has been off. Aromachology is a personalized perfume shop that allows the customer to create their own special scent. They also have candles that make great gifts.  The idea of creating my own personal scent is very appealing and daunting. I like so many things and trying to put myself in one box is never going to work. I look at my fragrance collection and it’s all over the place, women’s, men’s, floral, oriental or musky.  Aromachology had a pop up store at the Four Seasons during  TIFF and I stopped by to check it out. Basically there are 5 base scents to choose from: Sophisticated & Sensual Floral, a Totally Edible Gourmand, an Exotic Spicy Oriental, a Clean & Fresh or a Bold & Brisk Woodsy. Then you make a choice between 15 top notes to add to the base: Creative – Juniper Berry and Carnation; Inspiring – Orange and Lemon; Spontaneous – Tuberose and Citrus; Graceful – Jasmine and Egyptian Musk; Courageous – …

TIFF 2010 – Diesel Lounge

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The coolest lounge I visited was the Diesel Lounge in the Intercontinental Toronto Yorkville Hotel.  It wasn’t a super swagged out gifting lounge like many of the others I visited.  Talent was gifted jeans and then had a portrait taken by Raphael Mazzucco.  This was the extent of the swag but the lounge itself was a nice place for people to get away, grab some food and a drink.  The Diesel Lounge had a fully stocked bar and table full of food for guests.  During the evenings they barbecued on the gorgeous balcony that overlooks the Intercontinental’s courtyard restaurant. The decor was made up of items from Diesel’s home decor/interior line.  Some of these items are available at the flagship shop in Yorkville. Monday morning, I returned to the Diesel Lounge and was treated to Champagne Brunch while we watched the web broadcast of the Diesel Black Gold Spring-Summer 2011 collection in New York. I finally was able to take advantage of the bar and food. It was a nice way to start the week, …

TIFF 2010 – Fresh Goods at The Tastemakers Lounge

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The 6th annual Tastemakers Lounge has returned to the Intercontinental Toronto Yorkville Hotel for the Toronto International Film Festival. Rock-It Promotions Inc produces this gifting suite and this year’s theme is Fresh Goods. Toronto design firm Marla Brown Events took care of the decor of the suite. Rawlicious, Toronto only raw food restaurant provided lunch boxes to guest and a super tasty Cocoon Macaroon. Sponsors of the Tastemakers Lounge included: MMCrystal, Bamjamz, Damn Heels, Guats Active. Life. Style., Indeed Laboratories Inc., Jessica Jensen, Joe Fresh Beauty, Keep Leaf, Mattel Inc., Wescan Optical and Me + You. It’s good to see the Tastemakers Lounge supporting local talent and majority of the sponsors were Canadian. It was strange to see the new Mattel games, they are so much more advanced now even Pictionary, it’s a man. The Tastemakers Lounge had talent like Edward Norton, Colin Firth, David Schwimmer, Minnie Driver, Peter Fonda, Martin Sheen, Emilio Estevez, Josh Hartnett and Geoffrey Rush come through. Many of them signed Mattel games that will be auctioned off and a portion …

TIFF 2010 – Bask-It-Style Media Day

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Media arrived at The Fairmont Royal York’s Prime Minister’s Suite to preview the products that are available in the Bask-It-Style gift bags. They were then distributed to visiting Toronto International Film Festival talent including Mickey Rourke and Megan Fox.  Jsquared2 Public Relations produces Bask-It-Style and has returned for its second year. Media and magazine sponsors for the lounge included FrontRowMag.com and Polysh Magazine. Pink Twig Floral Boutique decorated the Prime Minister’s Suite with beautiful flowers. Gifting lounges have a standard format, you go around to each booth, talk to a rep and move on. Sometimes you get product at the booth and other times it’s all contained in a bag you leave with. The Prime Minister’s Suite is a nice but seem a bit dated compared to the newer and slicker hotel offerings out there. Sponsors in the Bask-It-Style gift bag are: Author Adrienne Kress (Scholastic Canada), CARGO, Coty Inc, DK Publishing, emerginC, ESKA Natural Spring Water, Foxy Originals, , Author Lesley Livingston (HarperCollins), Me + You, Mind, Ball and Soul by Farhan Dhalla, Mistura …

LAX Diaries – Day 4

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When I got up Monday morning I appreciated the SoCal sun. It doesn’t usually come out till after noon so you can sleep in and not feel guilty about missing the day. The weather by the ocean was overcast with clear breaks. When it’s sunny, it’s fantastic and you fall in love. Hell, when it’s overcast you fall in love; it doesn’t rain. I decided to check out the shopping at the 3rd Street Promenade. It was very close to the ocean. I first stopped at the Le Pain Quotidien and had Organic Red Quinoa salad with arugula, chickpeas and artichoke. Paul and Lauren’s original choice for breakfast/lunch was closed. This lunch put me on a quinoa kick and I’m making salad often at home using both regular and red quinoa. 3rd Street Promenade is pretty much all chain stores. That is something I noticed a lot of in my travels. I didn’t make a list of cool shops to visit before I left and I regret that. I really want to see what independent …

TIFF 2010 – Aveda Experience Centre

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Some people have an immediate positive effect on me that usual end up with me having a huge crush. They can be men and women because it’s about the energy they radiate, the knowledge they hold and most importantly their passion. Ray Civello is one of those people. He is the President of Aveda Canada and has salons, spas and stores across the country. I visited the new Aveda Experience Centre at 155 Cumberland Avenue. It carries the full range of lifestyle products, makeup, hair and skin care. Aveda is a line that is plant derived and natural. They’ve been around for 30 years and employ the top scientists in plant-based cosmetics to come up with their products. Guests are welcome to complimentary hand and scalp massages and makeup touch-ups. I had a hand massage and it was quite relaxing. “We chose Yorkville because it is the epicentre of errand-running and multi-tasking for busy urbanites; our Experience Centre provides a refuge from the hustle and bustle with an opportunity to be nurtured and revitalized.”, says …

LAX Diaries – Day 3

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Sunday started out with brunch in Malibu at Moonshadows (20356 Pacific Coast Highway). This restaurant is the most beautiful place I’ve ever eaten at. It overlooks the ocean and it takes your breath away. We were dive bombed by very large seagulls at times but it was totally worth it. This spot really solidified the need of oceans and mountains in my life. Moonshadows is called one of the world’s best beach bars and I can understand why. The west coast is calling me big time. I didn’t expect to love southern California but it was becoming apparent that I was drinking the koolaid hard and fast. I love desert weather, Las Vegas exposed me to it and LA perfected it. Santa Monica is a beautiful place with tree-lined streets and non cookie cutter homes. That was something I noticed a lot, homes with individual personalities. I learned there are no basements and wood dwellings are hard to come by. This is apparently because of earthquakes, termites and cockroaches. After brunch it was a trip …

TIFF Madness

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It’s film festival time and I’m kinda going crazy right now. I’m also on vacation. Posts are a little light right now because I’ve been out a lot. However I got lots of stuff to report on: FT 25th, TIFF Gifting suites and TIFF parties. It’s been fun and I had a couple celeb sightings and interactions. Thanks readers. I <3 you.

Lexus Live at Distillery with The Stills

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The Distillery District turned into a free concert venue for a weekend when Lexus debuted the CT 200h to the public. The Lexus CT 200h is their entry into the hybrid market with this sporty coup design. They claim it’s the world’s first luxury compact hybrid car. It also used recycled material for parts like the seats. The car reminded me of my friend in Santa Monica, Paul. He has a hybrid car and tells me he fills up once a month. LA memories and desires were still fresh at this time and everything reminded me that I needed to go back. I attended a little cocktail before the performance of The Stills at The Boiler House which is a gorgeous looking restaurant. I had dinner there a long time ago, probably like 5 years. I’ve been back for the occasional party though. The Still were very good. This was my first exposure to them and I was told they were so four years ago. Who knew! I don’t follow music much at all. I …

Vivid Baby-G Square by Casio

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This watch was my first foray into sample pulling. Coyne PR sent me this Vivid Baby-G Square watch by Casio to review for a month. I wore it around for a bit, pairing it with my bright orange Toy Watch. Eventually, I took these macro shots with the trusty Olympus E-PL1 for this post. I like the Vivid Baby-G Square. It’s a good looking watch with dual analog and digital display. It comes in a variety of bright colours like blue and neon green. I love that all watch companies are following this trend. It’s an easy way to incorporate a pop of colour into your life. It has most of the features you expect from a Casio watch: stop watch, alarm, world clock with 28 time zones, countdown timer and calendar. The analog arms of the watch glow in the dark but I’m not a big fan of the LED light. It doesn’t do that great of a job illuminating the digital face.  The analog arms can get in the way of stopwatch and …