Fashion Targets Breast Cancer held it’s launch last week at the new club, Jezebel. I attended to because I’m always interested in getting myself into Jezebel and see some fashion friends that would be in attendance. This year Joe Fresh Style is selling the shirts for $12 at all Joe Fresh locations. Fashion Targets Breast Cancer (FTBC) began as the fashion industry’s response to breast cancer – a widely recognized effort that raises public awareness and funds to support breast cancer research, education and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign centres around the sale of Target apparel reminding women to “target” their breast health. The target has been worn by such fashion icons as Kate Moss, Cindy Crawford, Linda Evangelista, Naomi Campbell, Claudia Schiffer and Helena Christensen. Since its launch, FTBC has become the worldwide fashion community’s singular and most successful response to breast cancer. This incredibly simple and powerful awareness campaign has raised over $1.4 …